Consumer empowerment and self-assessment of empowerment

Abstract

This study examined the influence of consumer empowerment and its self-assessment on consumers’ information search behavior and consumer life satisfaction; it also examined whether the results were consistent with the Dunning−Kruger effect. A total of 977 consumers who participated in a national consumer survey were divided into four groups, based on their level of empowerment and self-assessment. The Dunning−Kruger effect was observed in the consumer empowerment results, with 35.9% of respondents showing imbalanced empowerment and self-assessment levels. A general linear model was used to examine the survey results, which indicated that the main effect of empowerment had no significant effect on information searching or consumer life satisfaction. However, there was a significant main effect of self-assessment on both dependent variables. In addition, the interaction of empowerment and self-assessment had a significant effect only on information search behavior. Consequently, it can be concluded that self-assessed empowerment, rather than actual consumer empowerment, affects information search and consumer life satisfaction.

Moderating Effect of Digital Empowerment on the Relationship Between Age and Online Services Related to the 2019 Coronavirus Disease in Korea

“…Digital empowerment can be described as an individual's ability to achieve an intelligent and socially sustainable digital life. 3 In this study, we examined the relationship between age and the use of various online services related to COVID-19 and the moderating effect of digital empowerment on this relationship.…”

“…Digital empowerment can be described as an individual’s ability to achieve an intelligent and socially sustainable digital life. 3…”

Predicting adherence to COVID-19 preventive measures among South Korean adults aged 40 to 69 Years using the expanded health empowerment model

“…In public health, empowerment is defined as “a process through which people gain greater control over decisions and actions affecting their health” ( World Health Organization, 1998 , p. 6). Empowerment in the health domain requires empowering patients with the knowledge, attitudes, and behaviors needed to achieve the desired level of health ( Nam, 2021 ). The Ottawa Charter for Health Promotion notes that health empowerment is an integral part of “taking control of things that determine health” and “achieving the fullest health potential” ( World Health Organization, 1986 , p. 1).…”

How do Australian female consumers exercise their decision-making power when making financial product decisions? The triad of financial market manipulation, rationality and emotions

“…With an infinite range of choices in a market, consumers are assumed to have higher bargaining power over their purchase decisions (Tajurahim et al, 2020;Nam, 2021).…”