Consumer Culture in Developing Economies: Is it Really So Different?

Nwachukwu, Saviour L. S.; Dant, Rajiv P.

doi:10.1007/978-3-319-13254-9_7

Search citation statements

Order By: Relevance

Paper Sections

Select...

Global Versus Parochial Products1

Citation Types

Supporting

Mentioning

Contrasting

Publication Types

Select...

Book1

Relationship

Self Cite0

Independent1

Authors

Journals

Cited by 1 publication

(1 citation statement)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Based on the argument presented in the Introduction of this book, it is also very important to follow the resurgence of traditional culture pockets and see how these emerging new markets need parochial products for their unique needs. Levitt in 1983Levitt in (1983a, Nwachukwu and Dant in 1990, and others advocated that the key trend in international marketing is globalization. If this were totally correct, the marketers would standardize their products and their marketing activities, and there would be an endless globalization activity in a standardized form.…”

Section: Global Versus Parochial Productsmentioning

confidence: 97%