Consumer Community On Tourism Social Media And Consumer Perceived Value: Review Paper

Khan, Md. Ashraful Azam; Hashim, Haslinda; Aziz, Yuhanis Ab.; Samdin, Zaiton

doi:10.15405/epsbs.2020.10.40

Cited by 5 publications

(7 citation statements)

References 41 publications

(91 reference statements)

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“…According to Khan and Hashim (2020), in the post-COVID-19 era, the tourism industry needs to develop a well-planned and sustainable business plan based on collective global consciousness to save the companies, the industry, and ultimately job availability. The proposed the following resurgence mitigation strategies to ensure the Malaysian tourism industry's sustainability:…”

Section: Recommendation and Discussionmentioning

confidence: 99%

“…Social media platforms are inevitably implied to be crucial in combating and reviving the industry following the current pandemic. Specifically, social media engagement can play a crucial role in spreading positivity and reversing pandemic-induced discrimination and negative perceptions of affected destinations and tourism businesses (Khan, Hashim, Aziz, and Samdin, 2020). Prioritizing social media and other digital platforms (such as blogs) as a source of inspiration could help the tourism industry recover more quickly in the postpandemic era (Romagosa, 2020;Yu et al, 2020).…”

Section: Recommendation and Discussionmentioning

confidence: 99%

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Study the Factors Affecting the Cost of Homestays in Kundasang, Sabah During Malaysia Government Movement Control Order (Mco)

2022

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The tourism sector is one of the sectors most affected by the pandemic COVID-19. The status of the homestay programme will be maintained for the duration of the Movement Control Order (MCO), as announced by the Prime Minister of Malaysia, from 18 March 2020 to an unspecified date. According to the study, tourism is one of the worst-affected industries in Kundasang, Sabah. This study aims to identify the problems inherent in the Kundasang homestay, whether the problem is internally and externally. Next, the study was to collect the recommendations for improvement to the problems faced by the community. Qualitative research has been used as an inquiry process of understanding based on distinct methodological traditions of inquiry that explore a social or human problem. Twenty-three informants have been interviewed. According to the data collected through an interview with informants, medical essentials ranked the highest factor, and many homestay entrepreneurs hope that the government and private agencies can reduce and solve the challenges they face. After the outbreak’s pandemic, everything changed. Medical essential, labour, utility, maintenance, and miscellaneous are all concerns for homestay entrepreneurs. Several improvement suggestions presented at the end of this study will indirectly assist the tourism management body in developing the tourism sector in Sabah, primarily homestays in Kundasang.

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Section: Recommendation and Discussionmentioning

confidence: 99%

Section: Recommendation and Discussionmentioning

confidence: 99%

Study the Factors Affecting the Cost of Homestays in Kundasang, Sabah During Malaysia Government Movement Control Order (Mco)

2022

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“… Social media platforms inevitably implied to be a vital tool to combat and revive the industry from the aftermath of the current pandemic. Predominantly social media engagement can play an important role in spreading positivity to reboot the pandemic-induced discrimination and negative perception for the affected destination and tourism businesses (Khan, Hashim, Aziz, & Samdin, 2020). Prioritizing social media and other digital platforms (e.g.blogs) as a source of inspiration could expedite the resurgence process of the tourism industry in the post-pandemic era in an effective manner (Romagosa, 2020;Yu et al, 2020).…”

Section: Lessons Learned From the Covid-19 And Some Recommended Resilient Strategies In The Post-pandemic Periodmentioning

confidence: 99%

The Effect of Covid-19 on Tourism and Hospitality Industry in Malaysia, Resurgence in the Post-Pandemic Era: A Conceptual Criterion

Khan

Hashim

2020

ijthr

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Purpose of the study: This study aims to provide an overview of the key issues and challenges faced by the COVID-19 pandemic in the Malaysian tourism and hospitality industry, lessons learned from its devastating effects on the industry, and to contemplate possible solutions and strategies for post-pandemic recovery from a global perspective. Methodology: This is a conceptual study. In doing so, a comprehensive review of the most recent selected literature was gathered from academic and online news portal and relevant online platforms to extract the current state of the art knowledge. Based on the conceptual analysis, this study unfolds the uncertainties about the critical outcomes of the past events to provide some significant insights focusing on the COVID-19 pandemic, which is denoted as post-crisis analysis based on current and past events. Main Findings: Based on the comprehensive review of the related literature this paper finds that both from the academic and industry perspective that the emphasis should be given to study, teach and engage with current tourism-related concepts and theories to provide a holistic pedagogy to rebuild and transform the tourism and hospitality industry rather than maintaining the current tourism and hospitality trajectory in the post-Covid 19 pandemic age. Applications of this study: The practical implications of this paper is to assist the tourism and hospitality managers by providing a glimpse of the current and forthcoming challenges in the industry and to provide critical recovery strategies in the post-pandemic phase for the related tourism and hospitality operators to plan effective business strategies, activities and policies to adopt the new normal. Novelty/Originality of this study: This study exposes the vulnerability of an already gruesome Malaysia tourism and hospitality industry in the context of the Covid-19 pandemic based on the post-crisis analysis in relation to the current and past events, and consequently suggested some critical sustainable resilience strategies for a resurgence in the post-pandemic period from a global point of view.

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“…Unlike other SM platforms (e.g., Facebook) these TSM sites allow travellers to create and spread CGC such as comments, service reviews and suggestions that are even available in search engine results such as Google, MSN and Yahoo (e.g., Harrigan et al, 2017;Munar & Jacobsen, 2014). Therefore, in socio-economic context, tourism business presence and engagement with customers on SM and TSM depicts as important trends Khan, Hashim, Aziz, & Samdin, 2020 ;Bowen & Whalen, 2017;Hudson & Thal, 2013). E-WOM on SM has emerged as crucial digital marketing resources in tourism sector (Hwang, Park,& Woo, 2018).…”

Section: Literature Review Social Media In Tourism Industrymentioning

confidence: 99%

“…It is due to the fact that tourism products are intangible in nature. Consumers inherently intend to rely on SM to look for other consumer reviews in gathering sufficient information and knowledge about the available products and services to reduce the risk of uncertainty before making the final buying decision (Khan, Hashim, Aziz, & Samdin, 2020 ;Liu & Park, 2015). Thus, SM has gradually being well accepted and gained popularity among the tourism businesses and destinations as a new channel for promotion, marketing communication and to improvise their relationship with the customers (Ramanathan, Subramanian, & Parrott, 2017 ;Leung, Law, van Hoof, & Buhalis, 2013).…”

Section: Literature Review Social Media In Tourism Industrymentioning

confidence: 99%

The Rise of Consumer Community on Social Media, its Influence on Consumers’ Decision Making Process, Perceived Value and Loyalty Intentions in Tourism Industry: A Conceptual Thought

Khan¹,

Hashim²,

Aziz³

2020

IJARBSS

Self Cite

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In today's tourism industry, consumers are strongly influenced by electronic word of mouth (e-WOM) generated by the social media. Consumer communities on the social media are believed to have tremendous effect on consumers' brand preferences and loyalty intentions. Presence of tourism providers on social media is strongly evident to engage with the current and prospective customers. The objectives of this paper are to examine the influence of social media-based community in consumers' decision making process and consequently how it affects consumers' perceived value and behavioural intention of loyalty towards tourism providers. Based on an extensive literature review on social media and virtual consumer communities, the study proposed a conceptual model of consumer perceived value and loyalty formation in a consumer community on tourism social media. The model combined consumers, company, products, brands and social media as an integrated part of the social media community. On the basis of relationship among these entities, the model further explains the decision making process and its influential factors which are mainly contents, content transmitter and interaction aims. Important findings from the literature are synthesized and a number of critical avenues for future research are postulated. Practical implications of this research are discussed.

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Consumer Community On Tourism Social Media And Consumer Perceived Value: Review Paper

Abstract: This is an Open Access article distributed under the terms of the Creative Commons Attribution-Noncommercial 4.0 Unported License, permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

Cited by 5 publications

References 41 publications

Study the Factors Affecting the Cost of Homestays in Kundasang, Sabah During Malaysia Government Movement Control Order (Mco)

Study the Factors Affecting the Cost of Homestays in Kundasang, Sabah During Malaysia Government Movement Control Order (Mco)

The Effect of Covid-19 on Tourism and Hospitality Industry in Malaysia, Resurgence in the Post-Pandemic Era: A Conceptual Criterion

The Rise of Consumer Community on Social Media, its Influence on Consumers’ Decision Making Process, Perceived Value and Loyalty Intentions in Tourism Industry: A Conceptual Thought

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