Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes

Degeratu, Alexandru M.; Rangaswamy, Arvind; Wu, Jianan

doi:10.1016/s0167-8116(00)00005-7

Cited by 743 publications

(546 citation statements)

References 29 publications

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“…Lynch et al, 2001;Swaminathan et al, 1999), recognizability and/or desirability of brand (e.g. Degeratu et al, 2000), and time delay/ download speed (e.g. Yoo and Donthu, 2001).…”

Section: Appeal Of Website Features: Past Studiesmentioning

confidence: 99%

Tailoring new websites to appeal to those most likely to shop online

2005

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This study extends the conventional wisdom concerning how a commercial website can be configured to attract online shoppers, and specifically, initial shoppers. Based on past research [Inform. Syst. Res. 13 (2002) 187] and theory [Diffusion of Innovations (1995)], a number of 'form' and 'substantive' website features were assessed as to their attractiveness to consumers of varying (a) Internet experience and (b) innovativeness. A self-administered survey was completed by a convenience sample of 363 residents of the US and Canada. A discriminant analysis confirms that two functions, generally representing form and substantive features, each discriminate between (a) high and low innovativeness (DF1) and (b) high and low Internet experience (DF2). Further, those with more Internet experience show a stronger preference for substantive features than do those with less experience. But high and low experience groups do not differ noticeably with regard to preference for form features. It was also found that, conversely, the more innovative shoppers reveal a stronger preference for form features. But high and low innovativeness groups do not differ appreciably in respect to desire for substantive features. This suggests the dynamics underlying the attraction of initial Internet users to particular shopping sites. Both theoretical and practical implications of the findings are discussed. q

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“…Lynch et al, 2001;Swaminathan et al, 1999), recognizability and/or desirability of brand (e.g. Degeratu et al, 2000), and time delay/ download speed (e.g. Yoo and Donthu, 2001).…”

Section: Appeal Of Website Features: Past Studiesmentioning

confidence: 99%

Tailoring new websites to appeal to those most likely to shop online

2005

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“…But, citation counts from the business and economics literature as a whole clearly show that Heckman's work has been equally, if not more, influential. Specifically, we did not find a cite to Heckman's classic 1979 paper on selection bias in any key marketing papers on consideration sets except for Degeratu et al (2000); but their treatment of selection bias involved their respondent sample, not their choice sets. Other marketing papers exploring aspects of selection effects include Winer (1983) who looks at selection bias due to participants dropping out of panels; Krishnamurthi and Raj (1988) on the need to model the discrete choice of whether to purchase a product is linked to the continuous choice of how much to purchase; Moe and Schweidel (2012) who look at section effects in terms of how prior posts influences who posts on product review boards, and Salisbury et al (2013) who show selection effects can occur in market experiments even when random assignment at the initial stage is possible.…”

Section: Continuous Casementioning

confidence: 73%

Statistical properties of consideration sets

Carson

Louviere

2014

Journal of Choice Modelling

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Jel classification: D1 M31 C35 Keywords:Multi-stage choice models Sample selection bias a b s t r a c tThe concept of a consideration set has become a central concept in the study of consumer behavior. This paper shows that the common practice of estimating models using only the set of alternatives deemed to be in the set considered by a consumer will usually result in estimated parameters that are biased due to a sample selection effect. This effect is generic to many consideration set models and can be large in practice. To overcome this problem, models of an antecedent volition process that defines consideration will effectively need to incorporate the selection mechanism used for inclusion of choice alternatives in the consideration set.

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“…Mobil uygulama tercihinde etkili olan faktörler olarak çevrimiçi benzer çalışmalara paralel olarak fiyatın etkisi, marka ismi ve kulaktan kulağa pazarlama gibi unsurlar ve kullanıcıların verdikleri puanlar ve yorumlarının satın alma niyetine etki ettiği görülmüştür (Carare, 2012;Degeratu, Rangaswamy ve Wu, 2000;Liang, Li, Yang ve Wang, 2015). Ayrıca mobil uygulama alanındaki sınırlı sayıda çalışmada uygulamanın arayüz tasarımı gibi unsurların da tercih üzerinde etkisi olduğu görülmüştür (Ghose ve Han, 2014).…”

Section: Li̇teratür Taramasiunclassified

Visual elements effect on mobile application preference

Aydın¹

2016

Pressacademia

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Mobile devices and related services are attracting the interest of both marketing academicians and professionals as well as entrepreneurs. Mobile applications (apps) that work on these devices are promoted as individual service products or as supplementary services. In this context, this study aims to reveal the effect of visual elements in mobile app choice using app icons, the primary visual elements affecting consumer choice. The icons provide the first impression and are considered as the most frequently seen visual elements of apps. The visual and cognitive elements; color, symmetry, complexity, concreteness, familiarity and meaningfulness dimensions are used as icon characteristics. By utilizing the PAD model developed by Mahrabian and Russell, the effect of icon characteristics on users' dispositions and on download intentions was tested. Moreover, the effect of visual icon attributes on perceived quality was tested using the data collected through an online survey study. The analysis was carried out using structural equation modelling. This study aims to enable mobile app developers in improving their designs by revealing the effect of various visual elements on consumers' mobile app download intentions and expected to pioneer further studies in Turkey.

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Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes

Cited by 743 publications

References 29 publications

Tailoring new websites to appeal to those most likely to shop online

Tailoring new websites to appeal to those most likely to shop online

Statistical properties of consideration sets

Visual elements effect on mobile application preference

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