Consumer characteristics and e-grocery services: the primacy of the primary shopper

Hove, Leo Van

doi:10.1007/s10660-022-09551-x

Cited by 14 publications

(7 citation statements)

References 34 publications

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“…Many studies have been conducted to understand the determinants of consumer purchase intention toward online grocery shopping among different demographics (e.g., [22,23]), or in different countries, for example, China [24,25], India [26], Germany [27], Korea [28], Malaysia [29], Netherlands [30], Pakistan [31], Portugal [32], Thailand [33], U.K. [34], U.S. [35], and Vietnam [36].…”

Section: E-commerce Grocery Shopper Behaviormentioning

confidence: 99%

Perspective Chapter: Consumers’ Curbside Pickup and Home Delivery Shopping Behavior in the Post-Pandemic Era

Li¹,

Fisher²

2023

Business, Management and Economics

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Consumers’ shopping channel options have moved beyond the traditional brick-and-mortar channel and into e-commerce channels such as curbside-pickup-from-store and home-delivery-from-store. The COVID-19 pandemic has substantially accelerated consumers’ adoption of these e-commerce channels, particularly in their grocery shopping. Even allowing for the pandemic’s end, grocery shoppers’ reliance on e-commerce will stay and continue growing, calling for an urgent understanding of consumers’ curbside pickup and home delivery shopping behavior in the post-pandemic era. This chapter offers the first comprehensive manuscript to help understand the status-quo and future of consumers’ curbside pickup and home delivery shopping behavior. The unique collaboration between an academic scholar and a practitioner with rich industry experience provides practical insights and points of view with rigorous scientific support. Note that this chapter is beyond a review—a new digital-era shopping channel typology and framework is proposed; a new data analysis that compares the time consumers spend on shopping grocery online vs. offline is conducted; multiple predictions about grocery shoppers’ new behavior in the curbside-pickup-from-store and home-delivery-from-store channels in the post-pandemic era are presented. While the manuscript focuses on the grocery industry, the insights can be applied to other retail sectors that also provide curbside-pickup-from-store and/or home-delivery-from-store services.

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Section: E-commerce Grocery Shopper Behaviormentioning

confidence: 99%

Perspective Chapter: Consumers’ Curbside Pickup and Home Delivery Shopping Behavior in the Post-Pandemic Era

Li¹,

Fisher²

2023

Business, Management and Economics

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“…My final (and most important) remarks relate to Gruntkowski and Martinez's sampling approach. The first observation is triggered by the recommendation in the literature [3,4] to target so-called primary grocery shoppers-the household members that are responsible for the majority of the grocery shopping-because otherwise respondents might be "questioned about an activity that they take no (or little) part in" [3] (p. 244). Gruntkowski and Martinez do not do this and rely on non-probability sampling: "The survey link was shared via the authors' Facebook accounts, in relevant WhatsApp groups as well as via e-mail to reach as many potential respondents as possible" [1] (p. 989).…”

Section: (P 998)mentioning

confidence: 99%

Comment on Gruntkowski, L.M.; Martinez, L.F. Online Grocery Shopping in Germany: Assessing the Impact of COVID-19. J. Theor. Appl. Electron. Commer. Res. 2022, 17, 984–1002

Van Hove

2023

JTAER

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Gruntkowski and Martinez examined the impact of factors such as perceived risk and perceived usefulness on German consumers’ intention to purchase groceries online once the COVID-19 pandemic had subsided. They also compared consumer perceptions before and during the COVID-19 outbreak. This comment shows that Gruntkowski and Martinez’s research suffers from a number of problems, the most important of which is the use of an unrepresentative sample. They should therefore have refrained from generalizing their findings to the German population.

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“…Our survey did not capture whether the respondent is the primary shopper of the household. As pointed out by van Hove ( 2022 ), grocery shopping is a household activity allocated to a household member. Thus, we worded our survey questions to allow a non‐primary shopper respondent to answer on behalf of their family.…”

Section: Conceptual Framework and Survey Designmentioning

confidence: 99%

Pushing or clicking the grocery cart? Health and economic concerns during the COVID‐19 pandemic

Heo

Kiss

et al. 2022

Journal of Consumer Affairs

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Online Grocery Shopping (OGS) has grown dramatically during the COVID‐19 pandemic. It is unknown, however, how consumers weighed pandemic situational factors versus household production considerations of timesaving and cost. We collect and analyze survey data from a nationally representative sample to examine how consumers with different health and socio‐demographic profiles consider these factors for OGS choices and how their choices changed in the first seven months of the pandemic. We find that consumers with moderate‐to‐high income, white, having insurance, and not in the labor force value the timesaving and convenience of OGS more than pandemic situational factors. Still, some consumers with health risks choose to shop in person because of the cost of OGS. Lung disease, diabetes, mental health conditions, age, income, and college degree explain the dynamics of OGS choice as the pandemic evolved. Our findings shed light on the development of technology‐assisted adaptation to future public health emergencies.

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Consumer characteristics and e-grocery services: the primacy of the primary shopper

Cited by 14 publications

References 34 publications

Perspective Chapter: Consumers’ Curbside Pickup and Home Delivery Shopping Behavior in the Post-Pandemic Era

Perspective Chapter: Consumers’ Curbside Pickup and Home Delivery Shopping Behavior in the Post-Pandemic Era

Comment on Gruntkowski, L.M.; Martinez, L.F. Online Grocery Shopping in Germany: Assessing the Impact of COVID-19. J. Theor. Appl. Electron. Commer. Res. 2022, 17, 984–1002

Pushing or clicking the grocery cart? Health and economic concerns during the COVID‐19 pandemic

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