Consumer Behaviour to Be Considered in Advertising: A Systematic Analysis and Future Agenda

Alsharif, Ahmed H.; Salleh, Nor Zafir Md; Al-Zahrani, Shaymah Ahmed; Khraiwish, Ahmad

doi:10.3390/bs12120472

Cited by 23 publications

(3 citation statements)

References 162 publications

(197 reference statements)

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“…In addition, retrenchment is said to bring a negative effect. In addition, it can use neuroscientific tools to study the individuals' responses toward external environment (e.g., pandemics cases, marketing, and economic) (Alsharif et al, 2022a;2022b).…”

Section: Discussionmentioning

confidence: 99%

Strategies Employed by Umrah Business Owners to Survive the Covid-19

Al-Zahrani¹,

Salleh²

2023

IJARBSS

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The presence of Covid-19 has brought a number of negative consequences globally including economic disaster. In the context of Kingdom of Saudi Arabia, the Covid-19 has severely impacted the Umrah tourism, and this has led to many Umrah business operators to experience loss. In addition, many small and medium business operators have to stop operating due to financial difficulties. This study aims to identify the strategies that have been employed by the Umrah business operators to survive the downward of market due to Covid-19 pandemic. Specifically, the study attempts to understand the mechanisms that have been adopted by the affected Umrah business operators to maintain their business. As such, a total of three business operators in the Makkah region were selected to be interviewed. The interviews were later transcribed and thematically analyzed. The analysis of interview responses followed the Wenzel (2020)'s Crisis Response Strategies that has been the study's conceptual framework. Findings showed that the strategies that the business owners adopted can be grouped into two themes; first is retrenchment where the business owners will reduce the number of staff being employed and second is perseverance where the business owners will actively look for assistance mainly from the government. The findings have highlighted limited strategies employed by the business owners. This information can be helpful for training purposes where many strategies can be adopted by business owners when they are faced with economic difficulties.

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Section: Discussionmentioning

confidence: 99%

Strategies Employed by Umrah Business Owners to Survive the Covid-19

Al-Zahrani¹,

Salleh²

2023

IJARBSS

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“…There is a need to explore sustainability through emotional durability because the lifespan of fashion products is determined by aesthetics, meanings, user behaviours, and the ideology of use [4]. In particular, the user's psychological and emotional responses towards the design of a product need to be investigated due to their dominating role in the user's decision-making [5].…”

Section: Introductionmentioning

confidence: 99%

Autobiographical Design for Emotional Durability through Digital Transformable Fashion and Textiles

et al. 2023

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To promote a resilient user-product relationship for sustainable fashion, design methods for emotional durability are required. Digitally transformable fashion design can be seen as a practical approach that enables dynamic, sensory, experiential, and emotional interaction. Literature shows that features of transformable fashion and textiles, such as versatility, perceived quality, biomorphic forms, and aesthetics, can induce emotional durability in users. However, mainstream works are conducted from function-oriented and technology-led perspectives, neglecting the significance of fashion design as a creative and affective role. To fill the gap, we present exhaustive accounts of two autobiographical design projects as case studies: Pneum-Muscle, a body-worn pneumatic wearable, and E-coral, an artistic interactive textile installation. We utilised the first-person soma design method to facilitate the iterative design and unfold the emotional connection between the user and the materials. We contribute technology-embedded fashion design strategies to inspire novice fashion designers, which involve dynamic draping, ambiguous cutting, and sewing technique-based pneumatic systems. Design guidelines generated can shed new light on the artistic use of technologies, somatic design, and the emotionally durable design approach.

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“…Event-related potentials (ERPs) method is an effective way to measure marketing stimuli (Alsharif et al, 2023; Alsharif, Salleh, Ahmad, & Khraiwish, 2022; Alsharif, Salleh, Al-Zahrani, & Khraiwish, 2022; Ma et al, 2018). ERPs method has been adopted by more and more scholars for consumer behavior research that mainly focuses on product, branding, pricing, and advertising (Alsharif et al, 2023; Goto et al, 2019; Guo et al, 2016; Ozkara & Bagozzi, 2021; Wang et al, 2023; Yu et al, 2022).…”

mentioning

confidence: 99%

Is geographical location really dead in the online world? An event-related potentials study.

Liu,

Liu

2023

Journal of Neuroscience, Psychology, and Economics

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Geographical location information plays a key role in understanding consumer attitudes and behaviors. While prior research has investigated the effect of geographical distance on consumer behaviors and retail revenues, yet relatively limited research has studied the effect of geographical location, review position type, on consumers’ purchase intentions. To address this gap, this study explored the neural mechanism of review position type on consumers’ purchase intentions by applying the event-related potentials approach. At the behavioral level, participants demonstrated a higher purchase rate with a shorter reaction time in the personalized position condition compared to the default position condition. The event-related potentials results showed that the personalized position condition elicited an attenuated N400 and an enlarged late positive potential compared to the default position condition, which indicated that participants might experience a more positive evaluation of the personalized position condition. The results provided new insights into the neural substrates of the positive impact of review position type on consumers’ purchase intentions.

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Consumer Behaviour to Be Considered in Advertising: A Systematic Analysis and Future Agenda

Cited by 23 publications

References 162 publications

Strategies Employed by Umrah Business Owners to Survive the Covid-19

Strategies Employed by Umrah Business Owners to Survive the Covid-19

Autobiographical Design for Emotional Durability through Digital Transformable Fashion and Textiles

Is geographical location really dead in the online world? An event-related potentials study.

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