Consumer behaviour for wine 2.0: A review since 2003 and future directions

Lockshin, Larry; Corsi, Armando Maria

doi:10.1016/j.wep.2012.11.003

Cited by 282 publications

(257 citation statements)

References 113 publications

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“…Foreign goods are perceived to generate good face and social approval in China (Delong et al 2004;Lockshin and Corsi 2012). These COOs symbolize a higher social class and are widely recognized by most consumers, thus greatly enhancing the social appropriateness of wine as a gift (Delong et al 2004).…”

Section: Country-of-origin and Ethnocentrismmentioning

confidence: 99%

The case of wine: understanding Chinese gift-giving behavior

Paladino

2015

Mark Lett

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This study develops our understanding of consumption in China in a giftgiving context and highlights the boundary conditions under which country of origin effects impact wine gift-giving behavior. Using the Theory of Planned Behavior (TPB) as the core premise and borrowing from the embeddedness literature within network theory, we gauge unique insights into Chinese gift-giving behavior. Using survey results from 617 Chinese consumers, product image and gift packaging had significant moderating effects on relationships that were previously assumed to be robust. Results also suggested that country-of-origin effects (China) and ethnocentrism significantly impacted the formation of purchase behavior toward wine as a gift.

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Section: Country-of-origin and Ethnocentrismmentioning

confidence: 99%

The case of wine: understanding Chinese gift-giving behavior

Paladino

2015

Mark Lett

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“…While price, grape variety, sensory properties, and brand are still considered the most important factors when purchasing a wine [4], new attributes like sustainability are growing in importance [5]. Sustainable production practices are becoming more and more important in the wine industry to create a positive image of the sector and a tool for wineries to be more productive and competitive [6][7][8][9].…”

Section: Introductionmentioning

confidence: 99%

Millennial Generation and Environmental Sustainability: The Role of Social Media in the Consumer Purchasing Behavior for Wine

et al. 2017

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Abstract:In the coming years, social media technology will have a crucial role in environmental involvement and in encouraging sustainable behaviors in the wine industry. Sustainable development is becoming a crucial topic for many consumers. Also, in the wine industry much research has been carried out to decrease the environmental impact, with a particular focus on renewable energy use, greenhouse gas emissions, pesticides reduction, water and waste management, biodiversity, soil and landscape preservation. In recent years, social media technologies have gained increased attention for their potential to amplify environmental concerns and encourage sustainable behaviors among people. This study aims to study the role of social media in the consumer purchasing behavior for wine between the millennial and non-millennial generations. A total sample of 2597 Italian wine consumer responses were collected and a structured questionnaire was used to test our hypothesis. The main results show that the greater the import the consumer places on the product/process dimension of environmental sustainability, the higher the self-selection in market segments. This is true for both millennials and non-millennials. The results show the power of social media to increase sustainability awareness and consecutively influence the consumer's buying behavior for wine (higher price segment). From a marketing perspective, companies should improve their capacity to share and communicate their environmental activities through social media.

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“…31,[40][41][42][43][44][45][46][47] While some studies analyzed consumers' preferences toward environmentally friendly wine products, considering carbon neutral, organic and further eco-friendly claims, only a few of them describe in detail consumers' preferences toward biodynamic wine. 2,7,[48][49][50][51][52][53][54] Furthermore, although results from a number of studies reveal that most consumers are willing to pay a higher price for sustainable wines and a few estimated that environmentally friendly ones receive a very limited premium compared to conventional wines, to our best knowledge none describe the willingness to pay for biodynamic wines.…”

Section: Consumer Preferences and Perception Toward Biodynamic Winementioning

confidence: 99%

An overview of the biodynamic wine sector

Castellini¹,

Mauracher²,

Troiano³

2017

IJWR

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The wine industry is currently shifting toward more sustainable production practices. Due to the growing globalized wine market and the increasing environmental impacts, producers have begun to pay more attention to organic and biodynamic products. Using a systematic literature review, this review aims to investigate the biodynamic production system in the viticulture and winemaking process. In particular, the review examines, 1) the biodynamic practice and its main characteristics including the certification system; 2) the biodynamic market characteristics and the recent trends, the production costs and the marketing strategies adopted by wineries; 3) the demand attributes and wine consumers' perception on sustainable practices and "green products" such as biodynamic products; and 4) the association between the biodynamic wine chain and the environment. The review highlights the research progress in this field and reflects on the potentiality and needs of the biodynamic viticulture and wine sector. The literature clearly indicates the lack of knowledge regarding, mainly, the biodynamic farming concept and the label. Moreover, while it is clear that consumers are willing to spend more for an organic wine than for a conventional one, there are no data about the willingness to pay for biodynamic wines. Finally, the review concludes with implications and suggestions for further research

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Consumer behaviour for wine 2.0: A review since 2003 and future directions

Cited by 282 publications

References 113 publications

The case of wine: understanding Chinese gift-giving behavior

The case of wine: understanding Chinese gift-giving behavior

Millennial Generation and Environmental Sustainability: The Role of Social Media in the Consumer Purchasing Behavior for Wine

An overview of the biodynamic wine sector

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