Consumer behaviour and online shopping: the study of online shopping adoption (with reference to Lucknow city)

Misra, Vaibhav; Vashisht, Anubha

doi:10.1504/ijpspm.2019.10022484

Cited by 3 publications

(1 citation statement)

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“…Previous studies have confirmed that risk aversion is the root cause of CISB [3,4], to reduce uncertainty and risk, consumers usually try to search relevant product information before buying [5], and as an important factor in delivering product quality and value, a product's price significantly affects consumers' perception of risk and plays a crucial role in their purchasing behaviors [6,7]. Scholars have conducted a large number of studies on the impact of price factor, which is usually the most important influencing factor for search behavior.…”

Section: Introductionmentioning

confidence: 99%

Influence of Price Level and Perceived Price Dispersion on Consumer Information Search Behaviour: Moderating Effect of Durables and Consumables

Dan

Chi

2021

Sustainability

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The methods consumers use to reduce their perceived risk and make reasonable purchase decisions can be synthesized under the umbrella term “consumer information search behavior” (CISB). As one key factor that conveys a product’s value and quality, price has a significant impact on CISB. There are few studies that comprehensively consider the impact of price level (PL) and perceived price dispersion (PPD) on CISB, and there is a certain disagreement about the impact of PPD specific to the online shopping environment. To address this research gap, we construct a model using the data from 5515 consumers’ purchasing and browsing behavior on a B2C e-commerce website, selecting six products as our research objects. We use a hierarchical regression analysis method to study the influence of product PL and PPD on CISB, and to explore the moderating effect of product categories (durables and consumables) on the relationship between PL, PPD and CISB. The results show that PL significantly affects CISB, and that product categories have a significant moderating effect on the relationship between PL and CISB. For durable goods, when the PL is high, consumers tend to increase their search behavior, both in depth and in breadth, and for consumables with low PL but higher purchase frequency, consumers likewise tend to increase their search behavior. In the B2C online shopping environment, PPD has a significant positive effect on CISB, and product category has a moderating effect on the relationship between PPD and CISB. When consumers purchase consumables, the higher the PPD, the higher the depth of CISB. The findings have several implications for marketing practitioners and enterprises advertising, also can help customers save time and energy in their search behaviors.

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Section: Introductionmentioning

confidence: 99%

Influence of Price Level and Perceived Price Dispersion on Consumer Information Search Behaviour: Moderating Effect of Durables and Consumables

Dan

Chi

2021

Sustainability

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Chinese young consumers’ response to negative brand information of electric vehicles – do personal cultural values matter?

Shen,

Zhao,

et al. 2024

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Purpose This study aims to investigate the responses of young Chinese consumers with different cultural characteristics to negative brand information about electric vehicles. Design/methodology/approach The current study is quantitative research with an experimental method. It shows two different levels of severity for negative publicity and asks participants to self-report through questionnaires. Findings Chinese young consumers, being collectivist and of high uncertainty avoidance, tend to search for and spread information; consumers with low power distance search and share information more under low information severity. In addition, information search positively affects brand attitude under lower severity; negative word-of-mouth intention negatively affects brand attitudes at both severity levels. Research limitations/implications The current study examines the influence of personal cultural values on information searching and negative information dissemination among young consumers, providing insights to complement previous studies. Furthermore, it explores how such exposure influences young consumers’ brand attitude and intention to purchase. Limitations include simple sample scopes and single-product stimuli. Practical implications This research highlights the importance of cultural dimensions in shaping young consumers’ responses to negative publicity. Marketers worldwide should consider cultural influence and develop specific strategies to address negative information about different products. Understanding customers’ unique characteristics and preferences can help marketers effectively tailor their approaches to counter negative publicity. Originality/value This study originally provides a supplement to prior studies on cultural dimensions and consumer behavior and provides suggestions to marketers on young Chinese consumers.

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The impact of COVID-19 on consumer behaviour and online shopping: The case study in the developing country

Ismajli

Mustafa

Velijaj

et al. 2022

CGOBR

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The main purpose of this study is to assess the impact of the pandemic on online shopping in the case of Kosovo. Cunningham (2019) states that online shopping is an e-commerce activity that involves buying items on a seller’s website through a credit or debit card and delivering the item to your home with online shopping, customers buy items from anywhere in the world through a digital platform. The data used are primary, collected through the online questionnaire and it was distributed using social media Facebook, Instagram, and Gmail to a random sample of 500 respondents from Kosovo. We have concluded that the COVID-19 pandemic has had a positive impact on online shopping because, based on the results we have obtained, online shopping has increased during this period. Online shopping clearly shows that consumers’ attitudes and behaviors have changed rapidly, but the pandemic had not increased their confidence in online shopping. This is especially true for developed countries, where every store has its website from which to buy, and India seems to have adopted this trend very fast compared to Pakistan (Bashir, Mehboob, & Bhatti, 2015). The most demanded products besides food, and hygiene, there was a great demand for clothing, electronic and technological equipment, books, and others. Regardless of how many advantages we can have from online shopping, traditional shopping is still what Kosovar consumers prefer to practice. The paper also suggests some recommendations regarding online shopping in Kosovo

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Consumer behaviour and online shopping: the study of online shopping adoption (with reference to Lucknow city)

Cited by 3 publications

References 0 publications

Influence of Price Level and Perceived Price Dispersion on Consumer Information Search Behaviour: Moderating Effect of Durables and Consumables

Influence of Price Level and Perceived Price Dispersion on Consumer Information Search Behaviour: Moderating Effect of Durables and Consumables

Chinese young consumers’ response to negative brand information of electric vehicles – do personal cultural values matter?

The impact of COVID-19 on consumer behaviour and online shopping: The case study in the developing country

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