Consumer Behavior towards Regional Eco-Labels in Slovakia

Abstract

Slovakia, as part of the European Union, participates in all forms of regional development and sustainability. A transparent form of regional development and sustainability is regional labeling, which has a 10-year tradition. Our regions represent excellent potential for the development of domestic products. Acceptance of essential requirements for regional products (domestic raw materials, manual work share, respect for the environment) opens up opportunities for the labor market, promotes tourism, and increases citizens’ purchase ability, none of which are clearly demonstrable in Slovak regions. Residents of individual regions have specific approaches in relation to regional brands depending on the region studied. For the purpose of the survey, four regions of southern Slovakia (with common environmental morphology and different industrial development) were selected. Indicators of age, gender, education, monthly income, and location relative to regional product preferences were studied. The results obtained were processed by cluster analysis (as a way of segmenting consumers). An average conscious purchaser of regional products is a local productive middle-aged person with a secondary or tertiary education, either male or female, and from a more economically advanced region. The results show regional branding as a mobilizing function for connecting inhabitants and the subsequent joint presentation of regional activities.

Narrowing the gap between consumer purchasing intention and behaviour through ecolabelling: a challenge for eco-entrepreneurism

“…On the other hand, consumers who attach less importance to ecolabels are young people with basic/elementary studies. These results are consistent with the findings of several previous studies (Jadudov a et al, 2020;Rice, 2006;Teisl et al, 2008).…”

The Value of Consistency: Portfolio Labeling Strategies and Impact on Winery Brand Equity

“…There is a tendency in food-related research on labeling in recent years to be focused on sustainability labeling and certification [33]. It has been demonstrated that sustainabilityoriented labels receive greater evaluations than non-sustainability ones with customers who are concerned with social desirability and that sustainability claims can improve perceived flavor of the product, but sustainability claims cannot replace the importance of sensory attributes such as flavor in hedonic products [34,35].…”

The Rise of Sustainable Consumerism: Evidence from the Egyptian Generation Z

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