Consumer Behavior in the Information Economy: Generation Z

Григорьева, Е А; Garifova, L.F.; Polovkina, Elvira Anasovna

doi:10.5430/ijfr.v12n2p164

Cited by 11 publications

(10 citation statements)

References 12 publications

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“…Previous research has indicated that Generation Z has certain characteristics that differentiate it from other generations; for example, its expectations for purchasing behavior are different from those of previous generations because its members' digitally literate consumption makes them highly informed, more pragmatic, and more capable of making analytical decisions than representatives of previous generations are (Grigoreva et al, 2021). In addition, Generation Z has been associated with low confidence and low self‐esteem (Writer, 2017).…”

Section: Introductionmentioning

confidence: 99%

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It's all part of the customer journey: The impact of augmented reality, chatbots, and social media on the body image and self‐esteem of Generation Z female consumers

Ameen

Cheah

Kumar

2022

Psychology and Marketing

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Research is needed to identify novel ways to influence Generation Z female consumers' behavior when they interact with various technologies. This study investigates how experiences of using augmented reality, artificial intelligenceenabled chatbots, and social media when interacting with beauty brands affect body image, self-esteem, and purchase behavior among female consumers in Generation Z. Through three studies, we propose and test a model drawing on social comparison theory. In Study 1, a survey was completed by Generation Z women (n = 1118). In Study 2 and Study 3, two laboratory experiments were conducted with Generation Z women in Malaysia (n = 250 and n = 200). We show that (1) Generation Z women's perceived augmentation positively affects their body image, self-esteem, and actual purchase behavior; (2) although trust in social media celebrities positively affects Generation Z women's body image and self-esteem, the addictive use of social media does not have significant effects; (3) the chatbot support type (assistant vs. friend) has a significant impact on these women's experience; and (4) brand attachment, reputation, and awareness do not have significant effects. This article provides important implications for theory and practice on the behavior of Generation Z females when interacting with various technologies.

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Section: Introductionmentioning

confidence: 99%

“…those of previous generations because its members' digitally literate consumption makes them highly informed, more pragmatic, and more capable of making analytical decisions than representatives of previous generations are (Grigoreva et al, 2021). In addition, Generation Z has been associated with low confidence and low self-esteem (Writer, 2017).…”

mentioning

confidence: 99%

It's all part of the customer journey: The impact of augmented reality, chatbots, and social media on the body image and self‐esteem of Generation Z female consumers

Ameen

Cheah

Kumar

2022

Psychology and Marketing

View full text Add to dashboard Cite

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“…Previous research indicates that this generation has been the least studied of all the others, making it the least understood (Dolot, 2018). One of the most distinguishing characteristics of generation Z is that their expectations for purchasing behaviour are significantly different than those of previous generations (Grigoreva et al , 2021). Additionally, Seemiller and Grace (2018) state that this generation is looking for opportunities for growth in their choices.…”

Section: Literature Reviewmentioning

confidence: 99%

Weight-related teasing as a source of consumer motivation for impulsive purchase intention of weight loss dietary supplements: insights from generation Z

Bharadwaj¹

2022

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Purpose As no prior attempt has been made to investigate the role of weight-related teasing (WRT) as a source of motivation towards impulsive purchase intention of weight loss dietary supplements, this study aims to investigate the factors of devalued self-esteem, weight concerns, dysfunctional eating cognitions, depressive symptoms, attitude, subjective norms and perceived behavioural control from a generation Z perspective. Design/methodology/approach A qualitative study and a cross-sectional survey design has been used along with passive research deception approach where data has been obtained from 377 obese and overweight participants from eight major Indian cities using intercept approach. Besides, verifying the questionnaire using principal component analysis and internal consistency, the provided hypotheses are evaluated by structural equation modelling and its related tests. Inductive content analysis method has also been applied for the qualitative analysis. Findings The findings indicate that the hypothesized factors have a considerable influence on one another, implying acceptance of all 12 proposed hypotheses. Additionally, this study suggests that generation Z individuals are swayed more by price and impulsiveness than by product quality. Even though people prefer purchasing such supplements primarily for quicker results, people fear potential health hazards in the future. Originality/value This study links WRT from a psychosocial perspective by focusing on youth consumer behaviour. With the limited number of works on concerned variables, this study addresses vital issues concerning generation Z individuals’ health attitude.

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“…In contrast to (Peighambari et al, 2016) consumer behavior is a diverse and broad perspective due to changes in society, economy and technology that affect the way consumers behave. As for product information indicators and choosing product options (Grigoreva et al, 2021) .…”

Section: Consumer Behaviormentioning

confidence: 99%

Consumer Behavior Analysis at The de' Akur Rantauprapat Coffee Store

Hasibuan

Pristiyono

Zebua

2022

Quant. Econ. Manag. Stud.

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Hanging out in a coffee shop for some consumers has become a necessity that is difficult to avoid. Hanging out is an interesting part of consumer behavior to study through marketing mix and hedonism. So the purpose of this research is to reveal the factors that influence consumer behavior and to find out which variables have the most dominant influence on consumer behavior. Quantitative descriptive research approach, the sample is determined based on the number of indicators as much as 1 5 x 10 = 1 5 0 samples and the author sets it to be 200 samples. The sampling technique used is simple random sampling. The data analysis technique used in this research is Smart PLS v 3.0 to predict the relationship between one construct and another. Based on the respondent's profile by gender, it is dominated by men, with the age above 31 years and the highest education being high school or equivalent, bachelor's and master's degree. The results of hypothesis testing, it shows that there is theoretical and scientific support that the marketing mix and hedonism variables and their indicators are very significant in influencing consumer behavior. The hedonism variable is the most dominant variable in influencing consumer behavior

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Consumer Behavior in the Information Economy: Generation Z

Cited by 11 publications

References 12 publications

It's all part of the customer journey: The impact of augmented reality, chatbots, and social media on the body image and self‐esteem of Generation Z female consumers

It's all part of the customer journey: The impact of augmented reality, chatbots, and social media on the body image and self‐esteem of Generation Z female consumers

Weight-related teasing as a source of consumer motivation for impulsive purchase intention of weight loss dietary supplements: insights from generation Z

Consumer Behavior Analysis at The de' Akur Rantauprapat Coffee Store

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