Consumer behavior assessment regarding lightweight furniture as an environmentally-friendly product

Khojasteh-Khosro, Saeed; Shalbafan, Ali; Thoemen, Heiko

doi:10.1080/17480272.2020.1847187

Cited by 13 publications

(8 citation statements)

References 44 publications

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“…Thus, it is important that consumers with varying preferences are provided with comprehensive information about the products, especially to avoid prejudices caused by lack of knowledge (Lähtinen et al 2019). Aligned with our results on "Environmental friendliness" and "Technical solidity" in particular, earlier studies have found that consumers appreciate both the environmental (Anderson and Hansen 2004;Roos and Hugosson 2008;Roos and Nyrud 2008;Aguilar and Cai 2010;Paulin et al 2018) and technical properties (Lähtinen et al 2019;Kylkilahti et al 2020;Khojasteh-Khosro et al 2020) of wooden products in their homes. Furthermore, although some consumers may appreciate certain intrinsic technical properties of wood, for others prejudices due to deficiencies in their knowledge on more extrinsic cues (i.e., information on technical properties) may hinder the use of wood products in homes (Lähtinen et al 2019).…”

Section: Discussionsupporting

confidence: 85%

“…According to previous studies, consumers consider wood products to be environmentally sustainable (Hakala et al 2015;Strobel et al 2017;Moresová et al 2019;Kylkilahti et al 2020;Viholainen et al 2020), and they also appreciate the environmental benefits of wood products Costa et al 2011;Aguilar 2013, 2014;Andac Guzel 2020;Khojasteh-Khosro et al 2020). In contrast to unambiguously positive views on the environmental sustainability of wood products as such, consumers still have doubts about how forest management practices and logging affect natural ecosystems (e.g., deforestation and negative impacts on wildlife habitats) (Häyrinen et al 2020;Viholainen et al 2021).…”

Section: Introductionmentioning

confidence: 99%

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Perceptions of wooden interior product quality – insights on sustainability views among Finnish consumers

Harju¹,

Lähtinen²

2021

Silva Fenn.

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Evaluation of product attributes and the overall quality significantly affect consumer purchasing decisions. Previous studies on wooden products have mostly addressed wood product quality from technical viewpoints, while largely disregarding environmental, social, and economic aspects in the assessments. Therefore, knowledge on how sustainability aspects are evaluated as a feature of wood product quality is narrow. This study investigated consumer perceptions of different quality indicators (i.e., quality cues and attributes) of wooden interior products with a special focus on sustainability and value chain phases. In addition, the connections between consumersâ sociodemographic background and their perceptions of the quality features of wooden interior products were evaluated. The material of the study was based on data gathered in 2018 with a postal survey sent to 1000 people living in Finland with a response rate of 25.6%. As methods of analysis, exploratory factor analysis, the Mann-Whitney U test, and the Kruskall-Wallis test were utilized. The results show that the quality indicators of wooden interior products can be grouped into four factors relating to productsâ environmental friendliness, fit with lifestyle and home design, visual and tactile attractiveness, and technical solidity, which are in multiple ways connected with sustainability. The sociodemographic background of the respondents was found to be linked with consumer scores for those factors. Engaging consumers in sustainable consumption choices requires providing them with information on wooden product value chains that meets their individual needs in relation to their existing knowledge of those issues and individual values.

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Section: Discussionsupporting

confidence: 85%

Section: Introductionmentioning

confidence: 99%

Perceptions of wooden interior product quality – insights on sustainability views among Finnish consumers

Harju¹,

Lähtinen²

2021

Silva Fenn.

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“…In addition, a low price was very important only to 14% of the respondents. This is in line with the findings of Khojasteh-Khosro et al [4], who noted that product quality was more important than price in consumers' buying decision process regarding lightweight furniture.…”

Section: Consumer Preferences For Furniture Attributessupporting

confidence: 92%

“…The most important goal of marketing is to satisfy the desires and needs of the target group of consumers [2]. To be successful, marketing experts need to know consumers' desires, thoughts, and attitudes and how to satisfy those needs, which is not an easy task, because consumers tend to make reckless purchasing decisions [3][4][5][6].…”

Section: Introductionmentioning

confidence: 99%

Monitoring Consumer Purchasing Behavior for Wood Furniture before and during the COVID-19 Pandemic

Barčić

Kuzman

Vergot

et al. 2021

Forests

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Monitoring consumer buying behaviors in terms of their preferences and attitudes has been known as an important driver for the success and development of various industries, including a wood furniture manufacturing. The aim of this study was to identify and compare the purchasing behaviors of furniture consumers in the period before and during the COVID-19 pandemic. Two surveys were conducted in Croatia, the first in April and May 2020 with the assumption that consumer purchasing behaviors will change during the COVID-19 pandemic in the following year and the second one during March 2021. Differences regarding consumer purchasing behaviors and preferences for wood furniture between respondents regarding demographic and economic factors before and during the pandemic were found. The coronavirus pandemic is teaching us all hard lessons about resilience and adaptability, and new opportunities and solutions are essential. Nowadays, it is becoming increasingly important to produce information. Research offers insights into future design and building communication to better meet the information needs of different types of consumers and to more broadly increase the acceptance and appeal of wood furniture in society in the spirit of sustainable and bio-based circular economy.

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“…The wood furniture certifications include eco-labelling, SFI (Sustainable Forestry Initiative), FSC (Forest Steward Council), Pengelolaan Hutan Produksi Lestari (SPHPL), Sistem Verifikasi Legalitas Kayu (SVLK), dan Sistem Lacak Balak (SLB) (Djunaidi, 2018). Based on the research of Khojasteh-Khosro et. al (2022), consumers are more interested in buying furniture products with environmentally friendly certifications.…”

Section: Discussionmentioning

confidence: 99%

Content Analysis of Furniture Product Promotion With Environmental Claims on Instagram

Arimurti¹,

Sumarwan²

2023

jcfcs

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Increasing public awareness about the environment has pushed companies to apply the green concept and claim their products as environmentally friendly, such as furniture products. This study analyzes product characteristics, promotional posts, and characteristics of claims in furniture product promotion uploads with green claims on Instagram and its fulfillment of the Law of Consumer Protection. The study analyzed 200 promotional uploads of furniture products with green claims on Instagram. The data was processed descriptively using IBM SPSS Statistics 25.0 and Voyant Tools. The results indicate that the uploads contain the most elements of environmentally friendly materials (78%), are subjective (60,5%), product-oriented (85,5%), and are categorized as ambiguous (65%). Furthermore, analysis of the Consumer Protection Law (UUPK) shows that article 9 has the most (59,5%) violated by business actors. Therefore, it requires cooperation between consumers, business actors, and the government to reduce the spread of deceptive green claims on furniture product promotions.

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Consumer behavior assessment regarding lightweight furniture as an environmentally-friendly product

Cited by 13 publications

References 44 publications

Perceptions of wooden interior product quality – insights on sustainability views among Finnish consumers

Perceptions of wooden interior product quality – insights on sustainability views among Finnish consumers

Monitoring Consumer Purchasing Behavior for Wood Furniture before and during the COVID-19 Pandemic

Content Analysis of Furniture Product Promotion With Environmental Claims on Instagram

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