Consumer Behavior and Perceive to Buy from Ready-to-Eat Meals Meat-Based Products: a Case Study of Rendang Tastes Processed Meats in Indonesia
Permana M.A.,
Aprianingsih A.,
Fadlullah H.M.
Abstract:Consumer behavior plays a pivotal role in the success of marketing strategies as it determines how consumers perceive and interact with products in the market. This study examines consumer behavior and perceptions in buying rendang-flavored processed meat as ready-to-eat (RTE) products in Indonesia. The research focuses on identifying the factors influencing consumers to purchase rendang taste processed meats, understanding their perceptions of the product, and assessing the impact of marketing strategies on t… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.