2021
DOI: 10.3390/foods10061363
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Consumer Attitudes towards Technological Innovation in a Traditional Food Product: The Case of Wine

Abstract: Food innovation is crucial for food companies in order to produce healthier, safer, and more convenient foods. However, there is a segment of consumers reluctant to accept new foods. This attitude is even more important when those novelties are developed in products such as wine that have habitually relied on heritage and traditional production as their main competitive advantage. In this study, consumer attitudes toward innovation in the wine industry were evaluated by simultaneously considering product neoph… Show more

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Cited by 23 publications
(12 citation statements)
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References 56 publications
(92 reference statements)
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“…In the last years, novel and smart food processing technologies (UHP-Ultra High Pressure, PEF-Pulsed Electric Field, MAP-Modified Atmosphere Packaging, RF-Radio Frequency, Active Packaging, and others) were developed with the aim of contributing to food preservation extension, shelf life-prolonging, and, consequently, food waste reduction [1][2][3][4]. However, not all of these novel technologies represent a real solution in the market due to their impact on consumers' attitudes [5,6].…”
Section: Introductionmentioning
confidence: 99%
“…In the last years, novel and smart food processing technologies (UHP-Ultra High Pressure, PEF-Pulsed Electric Field, MAP-Modified Atmosphere Packaging, RF-Radio Frequency, Active Packaging, and others) were developed with the aim of contributing to food preservation extension, shelf life-prolonging, and, consequently, food waste reduction [1][2][3][4]. However, not all of these novel technologies represent a real solution in the market due to their impact on consumers' attitudes [5,6].…”
Section: Introductionmentioning
confidence: 99%
“…In this regard, numerous researchers have pointed out in the last few years the need to develop and implement strategies to minimize the degradation of the natural ecosystem as a result of business activity [ 31 , 32 ]. Innovation is a key factor to produce healthy and high-quality products, especially in the food and beverage industry, as well as to enhance firms’ competitiveness, even in traditional ones, such as the wine industry [ 33 , 34 ]. However, from an environmental point of view, innovation is a factor that allows companies to reduce their environmental impact by developing and implementing less hazardous techniques, systems, or manufacturing processes [ 35 , 36 ].…”
Section: Literature Reviewmentioning
confidence: 99%
“…There is some evidence that consumers are cautious about consuming foods produced by means of new food technologies. The refusal and avoidance of food produced using a new technology is called food neophobia [ 9 , 10 , 11 , 12 , 13 ]. Before launching a new food technology or product, a thorough investigation into consumer opinion and approach is recommended [ 14 ].…”
Section: Introductionmentioning
confidence: 99%