“…Perceived benefits are defined both as useful, needed/necessary (Henson, Annou, Cranfield, & Ryks, 2008), and healthy (Labrecque, Doyon, Bellavance, & Kolodinsky, 2006;Verbeke, 2005) as well as advantageous for the environment (Chen, 2008). Thereby, consumers who perceived a food technology innovation as beneficial exhibit positive evaluations (Prati, Pietrantoni, & Zani, 2012;Steenis & Fischer, 2016). Perceived risk, which is associated with impact on health, being harmful/dangerous, negative impact on environment, and cause for concern/worry, unknown/uncertain , had a negative influence on food evaluation among consumers (for example, Rodríguez-Entrena & Salazar-Ordóñez, 2013 Kim, 2015;Sodano, Gorgitano, Verneau, & Vitale, 2016).…”