Ubiquitous and Pervasive Computing 2010
DOI: 10.4018/978-1-60566-960-1.ch068
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Consumer Attitudes toward RFID Usage

Abstract: Ubiquitous computing environments grant organizations a multitude of dynamic context data emanating from embedded and mobile components. Such data may enhance organizations’ understanding of the different contexts in which they act. However, extant IS literature indicates that the utility of context data is frequently hampered by a priori interpretations of context embodied within the acquiring technologies themselves. Building on a 5-year canonical action research study within the Swedish transport industry, … Show more

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“…This is in "one step back in comparison to the UTAUT model" (Nysveen & Pedersen, 2014). However, actual research findings show that general attitudinal measures of technology are highly significant antecedents of intention to use (Nysveen & Pedersen, 2014;Müller-Seitz et al, 2009;Pramatari & Theotokis, 2009;Boslau & Lietke, 2006). Furthermore, Attitude is a fix component of the initial Technology Acceptance Model (TAM by Davis et al, 1989) and other TAM related studies (e.g., Moeser et.…”
Section: Research Model and Hypothesesmentioning
confidence: 96%
“…This is in "one step back in comparison to the UTAUT model" (Nysveen & Pedersen, 2014). However, actual research findings show that general attitudinal measures of technology are highly significant antecedents of intention to use (Nysveen & Pedersen, 2014;Müller-Seitz et al, 2009;Pramatari & Theotokis, 2009;Boslau & Lietke, 2006). Furthermore, Attitude is a fix component of the initial Technology Acceptance Model (TAM by Davis et al, 1989) and other TAM related studies (e.g., Moeser et.…”
Section: Research Model and Hypothesesmentioning
confidence: 96%