“…On the one hand, the present study evidences three groups with specific peculiarities, i.e., "Info-Supporter" Millennials, very sensitive to labeling and warranty systems; "Proactive-Oriented" Millennials, interested in innovation activities, i.e., reducing energy consumption and improving food waste management; "Indifferent" Millennials, assigning a low level of importance to all the above. In particular, it remarks that low sensitivity for nature, i.e., low interest in labeling, characteristics of food products, waste management, animal welfare and GMO free, is balanced by innovation and that, therefore, the tech-ability of humans is sufficient to solve environmental concerns, partially in line with Öz et al, [95]. On the other hand, it highlights that the first cluster of Millennial respondents, i.e., "Socio-Nature Sensitives", is characterized by a high level of attention to the socio-economic dimension and sustainable patterns of food production, along with "Fair Trade Consumers" [21] and the "Sustainability-Oriented" cluster [82].…”