Consumer attitudes and understanding of cholesterol-lowering claims on food: randomize mock-package experiments with plant sterol and oat fibre claims

Wong, Christina L.; Mendoza, Julio; Henson, Spencer; Qi, Ying; Lou, Wendy; L’Abbé, Mary R.

doi:10.1038/ejcn.2014.107

Cited by 37 publications

(51 citation statements)

References 17 publications

(24 reference statements)

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…There is evidence a positivity bias can be induced through various types of health claims, including nutrient claims (which describe the presence, absence or level of nutrients within a product or compared to other products), general level health claims (which link nutrients in the food to a positive physical outcome) and higher level health claims (which describe specific diseases affected by nutrient consumption) [3,18,19,20,21,22,23,24,25,26,27,28]. However, there is limited information on whether this effect applies equally to healthy and unhealthy foods since most studies either do not manipulate healthiness, use a choice-based design in which participants select the healthiest option (thus providing no information on their judgements of the unhealthy option) [29], or do not test for an interaction between healthiness and the presence or absence of a health claim [6].…”

Section: Health Claimsmentioning

confidence: 99%

Do Health Claims and Front-of-Pack Labels Lead to a Positivity Bias in Unhealthy Foods?

et al. 2016

View full text Add to dashboard Cite

Health claims and front-of-pack labels (FoPLs) may lead consumers to hold more positive attitudes and show a greater willingness to buy food products, regardless of their actual healthiness. A potential negative consequence of this positivity bias is the increased consumption of unhealthy foods. This study investigated whether a positivity bias would occur in unhealthy variations of four products (cookies, corn flakes, pizzas and yoghurts) that featured different health claim conditions (no claim, nutrient claim, general level health claim, and higher level health claim) and FoPL conditions (no FoPL, the Daily Intake Guide (DIG), Multiple Traffic Lights (MTL), and the Health Star Rating (HSR)). Positivity bias was assessed via measures of perceived healthiness, global evaluations (incorporating taste, quality, convenience, etc.) and willingness to buy. On the whole, health claims did not produce a positivity bias, while FoPLs did, with the DIG being the most likely to elicit this bias. The HSR most frequently led to lower ratings of unhealthy foods than the DIG and MTL, suggesting that this FoPL has the lowest risk of creating an inaccurate positivity bias in unhealthy foods.

show abstract

Section: Health Claimsmentioning

confidence: 99%

Do Health Claims and Front-of-Pack Labels Lead to a Positivity Bias in Unhealthy Foods?

et al. 2016

View full text Add to dashboard Cite

show abstract

“…More recently, in addition to marketing research in the US, some related studies has published regarding food labeling and the consumer response in other countries in other field of research (e.g., Petrovici, et al, 2012;Carrillo, et al, 2012;Wong, et al, 2014). For example, similar to some marketing studies in the United States, Petrovici, et al (2012) compared the impact of the Nutrition Facts panel, nutrient content claims, and health claims.…”

Section: Research In Other Countriesmentioning

confidence: 99%

“…In contrast, Wong, et al (2014) compared nutrient content claims and two kinds of health claims. They investigated healthfulness perceptions, attitudes, and purchase intentions using cholesterollowering claims on food labels.…”

Section: Research In Other Countriesmentioning

confidence: 99%

“…As discussed in the next section, most previous marketing research has investigated the influence of the regulatory system on the health claims of food products particularly with respect to marketing of food brands in the United States (e.g., Ippolito and Mathios, 1989, 1990a, b, 1991Calfee, 1991;Balasubramanian and Cole, 2002). More recently, some related studies have been conducted in other countries focusing on other fields, such as nutritional sciences (e.g., Petrovici, Fearne, Nayga, and Drolias, 2012;Carrillo, Varela, andFiszman, 2012: Wong, Mendoza, Henson, Qi, Lou, andL'Abbé, 2014). Also, there are some non-empirical studies to introduce Japan's FoSHU system in the fields of agricultural and pharmaceutical sciences (e.g., Arai, 2002;Ohama, Ikeda, and Moriyama, 2006).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Impacts of the FoSHU (Food for Specified Health Uses) system on food evaluations in Japan

Ono

2015

Journal of Consumer Marketing

View full text Add to dashboard Cite

Purpose – This study aims to examine the various effects of two licensing factors – health claims and “FoSHU seal”, which can be appeared on packages only with permission. In the Food for specified health uses (FoSHU) system, Japanese Government controls all health claims on packages of food products for the first time in the world. Design/methodology/approach – In Study 1, the authors investigate the signaling effects of the two licensing factors with a 2 (health claims: yes/no) × 2 (FoSHU seal: yes/no) factorial design. Then, in Study 2, the authors investigate the external effects on alternative brands with a 2 (package of the non-FoSHU brand: similar/dissimilar to the FoSHU brand) × 2 (presentation of the FoSHU brand: yes/no) design. Findings – The results show that food evaluations are affected by the FoSHU seal, indicating that, with the symbolic mark, FoSHU foods can be successfully differentiated from non-FoSHU foods. In contrast, food evaluations are not affected by health claims – health claims have external effects on evaluations of non-FoSHU products in the category if both FoSHU and non-FOSHU products have a similar package. Originality/value – Although there are many studies regarding the impacts of health claims on food evaluations, they have assumed only US regulatory system and, therefore, have not examined the effects of licensing marks. Also, because Japanese approval system is dissimilar to US regulatory system, the effects of health claims in Japan are different from those in the USA. By analyzing various effects of Japanese system on consumer evaluation of food healthiness, this study contributes to a better understanding of the impacts of the public policy and food marketing on consumer behavior.

show abstract

“…In relation to cholesterol-lowering claims, Wong et al (2014) considered the attitudes and understanding of Canadian consumers with respect to claims for plant sterols and oat fibre. Overall, the use of a claim about disease risk reduction, function or nutrient content resulted in more positive attitudes compared with a claim on taste (tastes great).…”

Section: Consumer Perception and Understanding Of Health Claimsmentioning

confidence: 99%

Authorised EU health claims for glucomannan, guar gum and hydroxypropyl methylcellulose

Kuczora

2015

Foods, Nutrients and Food Ingredients With Authorised EU Health Claims: Volume 2

View full text Add to dashboard Cite

Consumer attitudes and understanding of cholesterol-lowering claims on food: randomize mock-package experiments with plant sterol and oat fibre claims

Cited by 37 publications

References 17 publications

Do Health Claims and Front-of-Pack Labels Lead to a Positivity Bias in Unhealthy Foods?

Do Health Claims and Front-of-Pack Labels Lead to a Positivity Bias in Unhealthy Foods?

Impacts of the FoSHU (Food for Specified Health Uses) system on food evaluations in Japan

Authorised EU health claims for glucomannan, guar gum and hydroxypropyl methylcellulose

Contact Info

Product

Resources

About