“…Efficient infrastructure is indispensable to the success of recycling campaigns; however, consumers are the most important, dynamic and illusive element of WEEE recycling initiatives (Dwivedy and Mittal, 2013;Gurauskienė, 2008;Sivathanu, 2016). Researchers have tried to understand the barriers and motivations associated with consumer recycling behaviour and the determinants of consumers' disposal of their waste (Abeliotis et al, 2006;Martin et al, 2006;Pérez-Belis et al, 2017). Several prominent issues have been identified across the literature streams, including: consumers' tendency to store obsolete 1 or inoperative WEEE (Abeliotis et al, 2006;Ongondo and Williams, 2011a;Pérez-Belis et al, 2017;Saritha et al, 2015;Speake and Nchawa Yangke, 2015); consumers' willingness to pay for recycling or improved WEEE collection methods (Afroz et al, 2013;La Barbera et al, 2014;Nixon and Saphores, 2007;Song et al, 2016); consumers' willingness to recycle WEEE (Dwivedy and Mittal, 2013;B.…”