Consumer attitude towards purchasing intent for ready to drink orange juice and nectar

Alessandra, Ferrarezi; Minim, Valéria Paula Rodrigues; Santos, Karina Maria dos; Monteiro, Magali

doi:10.1108/nfs-03-2012-0021

Cited by 10 publications

(13 citation statements)

References 20 publications

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“…Extrinsic and credence product attributes that most commonly affect fruit juice purchase decisions include brand, health related aspects, price, country-of-origin, and shelf-life (Abadio Finco, Deliza, Rosenthal, & Silva, 2010;Ferrarezi, Minim, dos Santos, & Monteiro, 2013;Lee et al, 2014;Sorenson & Bogue, 2005).…”

Section: Extrinsic Attributes Identified In the Literature That Influmentioning

confidence: 99%

An attribute prioritization-based segmentation of the Chinese consumer market for fruit juice

Lee

Lusk

Mirosa

et al. 2015

Food Quality and Preference

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a b s t r a c tDespite the enormous opportunity that the Chinese market provides for exporting companies in the food and beverage industry, little research has considered Chinese consumer decision making processes surrounding these products. This study provides an empirical investigation into how Chinese consumers prioritize extrinsic product attributes (brand, nutrition content claim, ingredient label, shelf-life, price, and manufacturing country) when making their fruit juice purchase decisions. The study illustrates that consumer decision making processes are culturally embedded by presenting a comparison of the study's findings with the more prevalent Western-based literature on consumer decision making processes.A choice-based conjoint survey was administered to 645 Chinese participants in Hangzhou, China using the internet-based software 1000Minds. Three consumer segments were identified through cluster analysis: Health Conscious, Premium Product, and Long Product Shelf-life. The Health Conscious segment wants natural and nutritious fruit juices that have a well-known brand. The Premium Product segment is willing to pay higher prices for imported fruit juices. Compared to the other two segments, the Long Product Shelf-life segment prefers lower priced and extended shelf-life fruit juices that are more convenient to store and consume. While the three clusters were similar in their preferences for the fruit juice attributes and levels, they differed in the rank order of the attributes. These findings highlight the importance of how extrinsic product attributes are traded off by Chinese consumers when making their fruit juice purchase decisions.The identification of these Chinese consumer segments provides juice manufacturers better knowledge on the market opportunities in China and strategic guidance for effective positioning, packaging, labeling, and pricing of fruit juices. This attribute prioritization-based segmentation for the Chinese consumer market is novel and thus provides strong implications for the fruit juice industry. In addition, this paper also makes a novel academic contribution to the Chinese consumer decision making literature on food and beverage products.

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Section: Extrinsic Attributes Identified In the Literature That Influmentioning

confidence: 99%

An attribute prioritization-based segmentation of the Chinese consumer market for fruit juice

Lee

Lusk

Mirosa

et al. 2015

Food Quality and Preference

View full text Add to dashboard Cite

show abstract

“…In the specific case of juice, preservatives have been reported to have a negative influence on consumers’ choices. Ferrarezi et al () reported that the information ‘without preservatives/natural’ was the attribute that had the largest influence on consumers’ purchase intention of orange juice. Similarly, Romano et al () found that information about the addition of preservatives to pomegranate nectar had a negative impact on consumers’ purchase intention.…”

Section: Introductionmentioning

confidence: 99%

How do processing technology and formulation influence consumers’ choice of fruit juice?

Martins

Rosenthal

Ares

et al. 2020

Int J of Food Sci Tech

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The study aimed at investigating the influence of four variables related to processing technology and formulation on consumer's choice of fruit juice, and to explore the moderating effect of food technology neophobia (FTN). A choice-conjoint task was implemented considering four variables: processing technology, added sugar, preservatives and cold pressing. Sixteen pairs of labels were presented to 369 Brazilian consumers to that indicate which of the products they would purchase. Then, they answered the FTN scales and a socio-demographic questionnaire. Data were analysed using a logit model with random parameters. Results showed that cold pressing, pressurisation and the claims 'no added sugar' and 'no preservatives' had a positive effect on consumers' choices, whereas the claim 'not pressurised' had a negative effect. The FTN moderated the effect of the variables on participants' choices of fruit juices. The main difference between groups of consumers with different level of neophobia (low, medium and high) was related to the effect of information about juice processing.

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“…On contrast brand E was the least preferred, independent of access to information about the brand of products. Ferrarezi et al (2013) observed that in addition to price, the brand and the information provided on the product influenced the intention of buying orange juice in Brazil. The brand is usually associated with the quality of a product, but in this case, the criterion of choice was also associated with the flavour of the beverage.…”

Section: Resultsmentioning

confidence: 99%

“…When applicable, these studies address only one type of flavoured drink, which restricts the evaluation of the entire market (Ferrarezi et al, 2013;Turra et al, 2011). To date, only one study published recently in this country considers the assessment in relation to all juice flavours.…”

Section: Introductionmentioning

confidence: 99%

Study of the consumers of ready-to-drink juices and fruit nectars

et al. 2017

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Juices and fruit nectars are an important segment of the beverage market in Brazil. The aim of this study was to analyze and characterize the profile of consumers of ready-to-drink juices and fruit nectars. A semi-structured questionnaire was applied to 389 patrons, intentionally and conveniently, when they approached the shelves. The chi-square test was applied to associate sociodemographic variables and consumption profile of the beverages with the type of establishment. Logistic regression models were developed to evaluate the variables associated with nectar acquisition. The level of education and knowledge about the beverages were significantly related. Practicality was the main reason that led respondents to consume these drinks, followed by quality and price, with the latter being associated with the level of education. Nectar was the most purchased option, and this choice was associated with increasing age and education, price and practicality. The consumption of juices and nectars with no added sugar was lower compared with traditional beverages. The information in the labels of these beverages was not sufficiently clear, for most of the participants. The most mentioned brand by the interviewed was the one with better sensory preference, regardless of flavour and the blinded or informed analysis.Keywords: beverages; fruits; consumer; labelling; sensory. Practical application:The consumers do not know the difference between juices and fruit nectars. Quality and price were the main reasons that lead consumers to choose these beverages. The most mentioned brand in this study was the one with better sensory preference.

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Consumer attitude towards purchasing intent for ready to drink orange juice and nectar

Cited by 10 publications

References 20 publications

An attribute prioritization-based segmentation of the Chinese consumer market for fruit juice

An attribute prioritization-based segmentation of the Chinese consumer market for fruit juice

How do processing technology and formulation influence consumers’ choice of fruit juice?

Study of the consumers of ready-to-drink juices and fruit nectars

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