Consumer Attitude towards Organic Labeling Schemes in Japan

Can the “Euro-Leaf” Logo Affect Consumers’ Willingness-To-Buy and Willingness-To-Pay for Organic Food and Attract Consumers’ Preferences? An Empirical Study in Greece

“…The latter, apart from the clear and effective communication of the organic message, might imply locality. Consumers have shown a strong preference for domestic organic production and labelling in several countries, and generally, particular emphasis is placed upon local products in the Mediterranean countries [70,[76][77][78][79][80]. Nevertheless, it is doubtful whether all of the information about the country of origin of any of the ingredients included in an organic food product could be incorporated into a label.…”

“…Consumers often express concerns about the credibility of institutions involved in the certification process [66,68,70,102]. Given that all three logos represent the common EU certification agent-a fact easily recognisable because of the EU flag and the twelve stars depicted on all three logos-trust or lack of trust in the regulatory framework and the certification institution had no effect on the participants' statements.…”

“…WTP for organic food reflects consumers' concern about the ethical production of food in terms of environmental friendliness, quality, and security, as well as trust in the certification regime [66,67]. Therefore, consumers' WTB and WTP for organic foods certified indicate their market success, because these concepts signify not only consumers' strong purchasing attitude towards these foods, but also the moral values they attribute to them and the trust they exhibit in the institutional and regulatory mechanisms and certification bodies [68][69][70][71].…”

“…Yet, this is a challenging task given the "cognitive-missing" decision-making structure of consumers across many cultures and environmental conditions. Consumers have shown a strong preference for domestic organic production and labelling containing fonts and signal words from native languages in several countries [70,[76][77][78][79][80][81]. Consumers feel very familiar with their native fonts, and interpret the information displayed on local/native labels quickly and easily [28].…”

The Challenges in Organic Agricultural Products Market in Southeast Asia

“…The consumers accepted local standard. In Japan, Kim et al (2008) found that Japanese consumers are willing to pay 10% price premium for organic food products (especially for organic premium on beef) compared to conventional products with no specific labeling. Moreover, Japanese consumers preferred to domestic organic products than to imported products, while they do not show any preference for particular imported organic products country.…”