Consumer attitude and intention to adopt mobile wallet in India – An empirical study

Abstract

Purpose The purpose of this paper is to empirically examine the factors that influence a consumer’s attitude and intention to use mobile wallets using a sample representative of Indian users. Design/methodology/approach A multidisciplinary model is proposed, building on the technology acceptance model (TAM) and unified theory of acceptance and use of technology (UTAUT) and other relevant research on factors, which influence technology adoption. A synthesis of review of literature on factors influencing technology adoption besides two focus group discussions (FGD) was used as a design a pilot instrument. A nationwide primary survey was conducted using the questionnaire. Convenience sampling was used to select the respondents. In total, 744 respondents participated in the survey, and 17 hypotheses were formulated and PLS-SEM was used to estimate and test the hypothesized model. Findings The results show that factors like perceived ease of use (PEOU), perceived usefulness (PU), trust, security, facilitating conditions and lifestyle compatibility have a significant impact on the consumer attitude and intention to use mobile wallets. Of the proposed 17 hypotheses, 15 were accepted. Ease of use significantly influenced usefulness and trust, whereas PU significantly influenced trust, attitude and intention. Security and trust were found to be play an important role in determining trust. Research limitations/implications This study examines the perception of students and working professional from large Indian cities. A larger representative sample encompassing balanced representation from urban and rural India could enhance the scope and widen the application of the results across larger target groups. This study analyzes data at a specific point in time. Considering the rapidly changing rate of adoption of mobile wallets, a longitudinal study could, therefore, be conducted. Furthermore, the possibility of including other antecedents like relative advantage, perceived benefits, personal innovativeness among other factors, which have not been addressed here can be explored. Also, additional research can help examine the role of demographics in adoption of mobile wallets including its moderating effect. Practical implications As security and trust emerged as important constructs for acceptance of mobile wallets, there is a need for developing an integrated robust, reliable and secure infrastructure. A joint think tank involving key stakeholders (financial institutions, mobile wallet providers, government, security experts, etc.) should propose guidelines to ensure safe and secure transactions. The findings have managerial implications, which can guide companies offering mobile wallets to enhance usage and adoption of such services. Originality/value Mobile wallets have provided newer digital payment avenues to consumers while offering companies and marketers greater opportunities to market their products and services, online. However, not much is reported about the adoption of mobile wallets in India. The study is perhaps the first in India to examine the adoption of mobile wallets using a larger sample in comparison to earlier studies. The study proposes and validates additional constructs, which were not present in the original model.

The disruptive mobile wallet in the hospitality industry: An extended mobile technology acceptance model

“…Hence, H4 is supported. As the current m-wallet supports funds transfer among users [ 6 ], m-wallet users would find m-wallet enjoyable especially when some of their friends and relationship partners are using m-wallet. For instance, within the hospitality industry, m-wallet users could easily split the bill when eating out with friends [ 107 ].…”

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Determining mobile payment adoption: A systematic literature search and bibliometric analysis

“…Eyeballing of the data (Figure 3) suggest that out of the 30 most productive country, India emerged as a country with the highest number of research publications (n = 16), followed by China (n = 8) and the U.S. (n = 8). Post demonetization of the legal currency, the fintech companies in India offered innovative mobile payment solutions, cash-back, rewards and a robust technological infrastructure which led the practicing scholars to examining m-payment adoption in India (Bagla & Sancheti, 2018;Chawla & Joshi, 2019;Joseph et al, 2018;Kumar et al, 2018;Kumar & Arun Palanisamy, 2019;Malik et al, 2019;Parijat Upadhyay & Jahanyan, 2016;Shankar & Datta, 2018;Shaw & Kesharwani, 2019;Singh et al 2020Singh et al , 2017. Moreover, in terms of citation, publications originating from U.S.A as having the highest number of citations (n = 1014), followed by Spain…”

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