Consumer age role norms, then and now

Alreck, Pamela L.

doi:10.1002/1520-6793(200010)17:10<891::aid-mar4>3.0.co;2-x

Cited by 13 publications

(4 citation statements)

References 36 publications

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“…It is possible that there has been a blurring of age-role norms, which in turn, implies more complex segmentation of a behavioral and attitudinal nature rather than by demographics. The research to date (Areck, 2000) does not appear to support this ageless society view, but clearly more work needs to be carried out in this area. 4.…”

Section: Conclusion and Implications For Theory And Further Researchmentioning

confidence: 93%

Time, consumption, and the older consumer: An interpretive study of the cognitively young

Szmigin

Carrigan

2001

Psychology and Marketing

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This interpretive study of eight cognitively young older consumers explores how they perceive time, how they use their time, and how this affects their consumption activities. The authors review how time has been examined in consumer research and apply their findings to previous approaches to understanding time consumption. These cognitively young older consumers were found to be actively involved in the world, having a number of demands and obligations. They were still very much part of today's material world and had a strong future orientation. ᭧ 2001 John Wiley & Sons, Inc.Aging and time are inextricably linked. However, we view time, the temporality of life from birth to death exists and is endured. Not only is it endured, but it is a cycle with which we have some kind of relationship, aspects of which are to do with our culture and social mores, rites of birth, birthdays, customs related to marriage duration, and death. Although we may be able to organize our time, use it differently, talk about creating time or plan our time, the process of aging reminds us that time has what Adam (1995, p. 18) described as an "irreversible unidirectionality." Although we are able to revisit past events, imagine different outcomes, reflect on the past and the future, through all of this,

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Section: Conclusion and Implications For Theory And Further Researchmentioning

confidence: 93%

Time, consumption, and the older consumer: An interpretive study of the cognitively young

Szmigin

Carrigan

2001

Psychology and Marketing

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“…Age infl uences consumers ' attitudes and behavior ( Alreck, 2000 ). Life-cycle theory suggests that consumption behavior changes as individuals age ( Modigliani and Brumbergh, 1954 ).…”

Section: Agementioning

confidence: 99%

Are college students at greater risk of credit card abuse? Age, gender, materialism and parental influence on consumer response to credit cards

Limbu

Huhmann

2012

J Financ Serv Mark

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“…This comes at a high risk since older consumers may avoid brands that portray the elderly as being homogeneous (Tepper, ; Weijters & Geuens, ). It is therefore of major significance to explore whether systematic differences exist within the consumer segment of 50+ (Alreck, ; Moschis, ). In this article, the authors contend that elderly consumers are not only different from consumers in their twenties but that distinguishing between younger elderly and older elderly consumers illuminates current understanding of the aging process and its implications for marketing.…”

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confidence: 99%

Trust, Commitment, and Older Women: Exploring Brand Attachment Differences in the Elderly Segment

Jähn

Gaus

Kiessling

2012

Psychology and Marketing

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Understanding older adults’ product consumption behavior is of high importance to consumer and marketing research. Prior studies have mainly focused on older adults’ cognitive decline and compared their behavior to that of younger consumers. A neglected area of research has been older consumers’ brand attachment that is associated with potential differences between consumers in their fifties and in their seventies. In this article, the authors provide insights into the under‐researched field of elderly women's brand attachment. Drawing on socioemotional selectivity theory, a shift toward emotional aspects in brand relationships is proposed. A model involving trust and commitment processes is developed and empirically tested in a survey among 341 older women. Moderator analyses reveal significant differences between the “younger elderly” and the “older elderly” in relationships among self‐concept connection, partner quality, trust, and commitment. For the younger elderly, how a brand is (based on trust judgments) seems to be more important. For the older elderly, what a brand does in its role as relationship partner becomes more relevant.

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Consumer age role norms, then and now

Cited by 13 publications

References 36 publications

Time, consumption, and the older consumer: An interpretive study of the cognitively young

Time, consumption, and the older consumer: An interpretive study of the cognitively young

Are college students at greater risk of credit card abuse? Age, gender, materialism and parental influence on consumer response to credit cards

Trust, Commitment, and Older Women: Exploring Brand Attachment Differences in the Elderly Segment

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