2020
DOI: 10.3127/ajis.v24i0.2579
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Consumer acceptance and continuance of mobile money

Abstract: This research provides empirical results on context-based factors that determine the use of mobile money in Africa by employing a unique secondary data which provides a new perspective on the technology acceptance model (TAM) application. The hypothesised research model tests the context-based constructs to determine how these constructs affect peoples' intentions and attitudes towards the continued use of mobile money. Exploring these constructs provides an understanding of the insights into the marketing cam… Show more

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Cited by 9 publications
(6 citation statements)
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“…Reference New SEM, PLS, Path analysis 21 (Alhassan et al, 2020), (Khalilzadeh et al, 2017), (Sharma, 2019), (Bailey et al, 2017), (Suhartanto et al, 2020), (Yen & Wu, 2016), (Giovanis et al, 2019), (Baabdullah et al, 2019), (Hussain et al, 2019), (Rafdinal & Senalasari, 2021) (PLS-SEM), a less restrictive method, is receiving widespread popularity and success with scholars (Souiden et al, 2019). PLS-SEM applications have grown exponentially in the past decade (Leguina, 2015), especially in the social sciences (e.g., (Ali et al, 2018) (Ringle et al, 2020)), and its use is expanding in marketing (Kumar et al, 2020) (Buzeta et al, 2020) (Gbongli et al, 2019) and information system research (Chin et al, 2020).…”
Section: Main Methods Of Analysis Frequencymentioning
confidence: 99%
See 1 more Smart Citation
“…Reference New SEM, PLS, Path analysis 21 (Alhassan et al, 2020), (Khalilzadeh et al, 2017), (Sharma, 2019), (Bailey et al, 2017), (Suhartanto et al, 2020), (Yen & Wu, 2016), (Giovanis et al, 2019), (Baabdullah et al, 2019), (Hussain et al, 2019), (Rafdinal & Senalasari, 2021) (PLS-SEM), a less restrictive method, is receiving widespread popularity and success with scholars (Souiden et al, 2019). PLS-SEM applications have grown exponentially in the past decade (Leguina, 2015), especially in the social sciences (e.g., (Ali et al, 2018) (Ringle et al, 2020)), and its use is expanding in marketing (Kumar et al, 2020) (Buzeta et al, 2020) (Gbongli et al, 2019) and information system research (Chin et al, 2020).…”
Section: Main Methods Of Analysis Frequencymentioning
confidence: 99%
“…It was also argued that TAM has an efficient explanatory power and has been validated through several measurement scales (Venkatesh & Bala, 2008). The solid empirical support of TAM to its core variables, namely "perceived ease of use" and "perceived usefulness" in examining the individuals' adoption of several technologies, increased the applicability of the model across different disciplines (Alhassan et al, 2020) (Al Khasawneh, 2015) (Al-Qaysi et al, 2020 (Gbongli et al, 2019).…”
Section: Introductionmentioning
confidence: 99%
“…Mobile money is a digital payment platform that transfers money between cellphone devices. (Alhassan et al, 2020) investigated consumer acceptance and continuance of mobile money in Africa using secondary data with the TAM model and employed SEM for data analysis. The research model tests the context-based constructs to determine how these constructs affect peoples' intentions and attitudes toward the continued use of mobile money.…”
Section: Mobile Moneymentioning
confidence: 99%
“…Frequency Reference 1 Perceived Usefulness 24 (Alhassan et al, 2020), (Sharma, 2019), (Bailey et al, 2017), (Suhartanto et al, 2019), (Yen & Wu, 2016), (Goh & Sun, 2014), (Giovanis et al, 2021), (Giovanis et al, 2019), (Baabdullah et al, 2019), 2019), (Rafdinal & Senalasari, 2021), (Purohit & Arora, 2021), (N. Singh et al, 2020), (Francisco Liébana-Cabanillas et al, 2014, (Alalwan et al, 2016), (Al Khasawneh, 2015), (Kalinic et al, 2019), (Talwar et al, 2020), (Peng et al, 2012), (Zhang & Mao, 2020) Perceived Ease of-use (Alhassan et al, 2020), (Sharma, 2019), (Bailey et al, 2017), (Suhartanto et al, 2019), (Yen & Wu, 2016), (Johnson et al, 2018), (Giovanis et al, 2021), (Zhou, 2012), (Giovanis et al, 2019), (Baabdullah et al, 2019), , (Purohit & Arora, 2021), (N. Singh et al, 2020), (Lin, 2011), (Francisco Liébana-Cabanillas et al, 2014, (Alalwan et al, 2016), (Al Khasawneh, 2015), (Peng et al, 2012), (Zhang & Mao, 2020), (Koenig-Lewis et al, 2015), (Francisco Liébana-Caba...…”
Section: No Considered Variables As Drivers Of Mfs Adoptionmentioning
confidence: 99%
“…With growing internet and smartphone penetration, the launch and use of the mobile app or m-app is gaining importance as a business phenomenon for service providers and as a differentiated value offering (content, information, or service-oriented) for users (Alhassan, Li, Reddy, & Duppati, 2020;Gu et al, 2017;Lee, 2010;Lu, Yao, & Yu, 2005;Sarkar, Chauhan, & Khare, 2020;Singh, 2020).…”
Section: Theoretical Background and Hypothesis Developmentmentioning
confidence: 99%