Consulting ‘Dr YouTube’: a content analysis of YouTube ^® videos related to hidradenitis suppurativa treatments

Abstract

YouTube® is a powerful resource for the dissemination of health information to the general public. We assessed the quality, understandability and evidence‐based content of YouTube videos discussing hidradenitis suppurativa treatments, categorized by source: dermatologists, other healthcare professionals, or patients. We demonstrated patient videos were the most popular by viewers, but had the worst ratings for quality and understandability of information presented. Moreover, patient videos were the least likely to recommend the evidence‐based treatments. Moving forward, there should be a partnership between dermatologists and patient advocates to create engaging, educational online content for patients to take ownership of their own health.

Social Media as a Medium for Dermatologic Education

“…Yet, the YouTube algorithm does not query video searches based on quality, and videos are more likely to be viewed if a patient testimonial is included [ 34 ••]. Going forward, while respecting patient privacy, it may be beneficial for dermatologists to include patient experiences in engaging educational videos in order to reach a larger audience [ 36 ].…”

Comparison of Social Media Content on Hidradenitis Suppurativa: A Cross-Sectional Study

“…However, a lack of regulation poses a challenge as patients navigate through a stream of unverified content. Previous research has shown that patients may turn to social media seeking information regarding diagnosis and treatment [1][2][3][4]. This study aimed to analyze and compare content related to hidradenitis suppurativa (HS) using the "hashtag" tool across three of the most popular social media platforms to determine the information that patients are exposed to online.…”