“…First, the paper begins a new line of enquiry in the industrial marketing literature on the role of industrial workshop venue in buyer-seller behaviour (Hingley, 2005a(Hingley, , 2005b and recognizes the significance of discrete, episodic relational institutional arrangements and mechanisms for maintaining power, structures and institutions (Kumar, 2005;Yang & Wang, 2011). The industrial workshop as a unit of analysis opens up an understanding of institutional work that is commensurate with the interaction approach (Håkansson, 1982) and builds on the view of multiple embedded power structures posited by the traditions of the Industrial Marketing and Purchasing (IMP) Group (Ford, Gadde, Håkansson, Snehota, & Waluszewski, 2003;Meehan & Wright, 2012;Peters, Pressey, Vanharanta, & Johnson, 2013). Second, this study makes an important contribution to Lawrence & Suddaby's (2006) study, and related research in business marketing (Kumar, 2005;Jia, Cai &Xu, 2014;Yang & Wang, 2011) on agentic power by showing how institutional work constituted subjects -the suppliers -transposing and mobilizing them with 'drama' in the sense of fictionalised representation of games, ceremonial awards and new distribution inititatives.…”