2021
DOI: 10.4236/ajibm.2021.111001
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Construction Scenario for a Rural Tourism Value Chain: A Case Study from Rural China

Abstract: Value chain is the value-added process resulting from the extension of rural tourism industry chain. Its direction of construction includes the extension of the vertical service field, and the combination of horizontal rural regional elements. The tourism value chain (TVC) is closely related to the transformation of the value elements of rural production, life, ecology, and culture, which helps to promote the high-quality development of rural tourism and the implementation of rural construction in China. Using… Show more

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Cited by 4 publications
(4 citation statements)
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“…Nevertheless, multiple concepts and scope of TVC in the literature could lead to different directions in tourism research and practices, as each chain in a TVC is vital but is treated differently. For example, Zheng et al (2021) followed the concept of TVC that focuses more on the products, while Christian (2017) brought the concept of TVC that focuses more on the connection between suppliers and consumers. In another study, Fernández-Villarán et al (2020) studied TVC based on the tourist’s journey.…”
Section: Introductionmentioning
confidence: 99%
“…Nevertheless, multiple concepts and scope of TVC in the literature could lead to different directions in tourism research and practices, as each chain in a TVC is vital but is treated differently. For example, Zheng et al (2021) followed the concept of TVC that focuses more on the products, while Christian (2017) brought the concept of TVC that focuses more on the connection between suppliers and consumers. In another study, Fernández-Villarán et al (2020) studied TVC based on the tourist’s journey.…”
Section: Introductionmentioning
confidence: 99%
“…Through value chain analysis, the dynamic flow of economic and organizational activities among actors of different industries can be easily uncovered by focusing on the inter-linkage. Most of the studies on tourism value chain are qualitative analyses of the governance model [ 5 , 17 ], the rural tourism value chain reconstruction [ 20 ], and the value co-creation model [ 21 ]. In addition, there are also a few scholars who quantitatively analyzed the impact of tourism value chain on tourism poverty alleviation [ 22 ], regional economic leakage [ 23 ], and tourism destination management [ 18 ].…”
Section: Literature Reviewmentioning
confidence: 99%
“…The construction of a metauniverse in parallel with the integration of rural landscapes has promoted the interaction between residents and tourists, knowledge transfer, and value creation, making the development of field construction schemes dominated by different themes an important choice for spatial production. Only by selecting tourism planning that is suitable for rural spaces, can we construct new fields that are suitable for value creation in these contexts (Zheng, Wang, Li, & Guo, 2021).…”
Section: Value Co-creation Theorymentioning
confidence: 99%