Construction of Social Media Short Video's Media Taste: Japan's Chinese Students' use of Vlog on Bilibili

Abstract

This study focuses on the practice of Chinese international students in Japan who use Bilibili Vlog to show their daily lives. By conducting participatory observations and in-depth interview, this study examines the the behavioral characteristics of this group in reproducing and reshaping the daily lives, and attempts to reveal the construction of social media short video's media taste. This study concludes that media taste exhibits characteristics of sensus communis and symbolic "persona" distinction in the dynamic process of media contact, which systematically constitute the internal generation mechanism of media taste. In the contradiction between conforming to popular commonalities and promoting one's own individuality, different taste communities form a gap, and Vlogger also uses "persona" to demonstrate personal value orientation and shape the "ideal self". In this dynamic communication process, media taste fashion is selfpromoting.