Construction of risk in government advertising: A case study of Operation Sovereign Borders video advertisement

Nguyen, Hoang Van; Gruba, Paul

doi:10.1016/j.dcm.2019.04.004

Cited by 4 publications

(2 citation statements)

References 9 publications

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“…the analysis is based on the video clip of the ted talk. clauses of the transcripts and screenshots are extracted from the video clip for fine-grained analysis and detailed description (erfanian Mohammadi et al, 2019;Lim & O'Halloran, 2012;O'Halloran, 2008;van Nguyen & gruba, 2019). the analysis is done in eLAN (see Figure 1).…”

Section: Methodsmentioning

confidence: 99%

Popularizing science – Analyzing the presenter’s multimodal orchestration in a TED Talk

Jiang

Lim

2022

Ibérica

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In today’s neoliberal economy, digital platforms have led to a proliferation in science popularization where scientists package their messages for the wider public. Our study explores how science ideas are disseminated in one of the most widespread digitally mediated genres of science popularisation, the TED talks. We adopt a multimodal discourse analysis approach to explore how the presenter orchestrates her speech, visuals on slides, and hand gestures to achieve the communicative purposes of the TED talk. From the analysis, it is observed that the presenter uses many specific linguistic choices to clarify the ideas and build the speaker’s authority. These language choices are supported by visual choices and gestures. We unpack the presenter’s multimodal semiotic choices and examine how they work together to communicate scientific ideas to the layman and engage with the audience. Our study reveals a deeper understanding on the power of language, visuals, and gestures as communicative tools in presentations, and sheds light on how the three modes are orchestrated to present scientific ideas in an accessible and engaging manner as part of science popularization.

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Section: Methodsmentioning

confidence: 99%

Popularizing science – Analyzing the presenter’s multimodal orchestration in a TED Talk

Jiang

Lim

2022

Ibérica

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“…The metafunctional organisation can be applied to the analyses of languages (see Halliday and Matthiessen, 2014), as well as other semiotic resources such as static and moving images (Kress and van Leeuwen, 2006;van Leeuwen, 1996), music andsound (van Leeuwen, 1999). Social semiotic framework has been applied in research of risk discourses in specific contexts, both in text-based corpora (Zinn, 2019) and multimodal texts (Nguyen and Gruba, 2019;Makoni, 2012).…”

Section: Social Semioticsmentioning

confidence: 99%

Understanding risk discourse through the lens of Vietnamese women

Nguyen

2021

Discourse & Communication

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Motivated by a call for risk discourse research in non-Western settings, this study examines how Vietnamese road safety video advertisements are constructed and interpreted. Following a literature review of risk and gender, the study first sets out socio-semiotic multimodal analysis of video advertisements to detail how concepts of risk and gender are constructed. Afterwards, I take an ethnographic-based approach in a series of interviews with professional Vietnamese women to gain insights into these concepts. Findings of the study reveal the expected female roles as wives and mothers in Vietnamese advertising as interpreted by Vietnamese women. The study contributes to an understanding of risk in this Asian setting and opens up the potential for a critical, interpretive approach to risk discourses that are grounded in lived experiences.

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What Does Language Testing Have to Offer to Multimodal Listening?

Gruba

2020

Another Generation of Fundamental Considerations in Language Assessment

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Construction of risk in government advertising: A case study of Operation Sovereign Borders video advertisement

Cited by 4 publications

References 9 publications

Popularizing science – Analyzing the presenter’s multimodal orchestration in a TED Talk

Popularizing science – Analyzing the presenter’s multimodal orchestration in a TED Talk

Understanding risk discourse through the lens of Vietnamese women

What Does Language Testing Have to Offer to Multimodal Listening?

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