Constructing a conceptual model of purchase behaviour of village shopkeepers – a study of small rural retailers in Eastern India

Sarkar, Dev Narayan; Kundu, Kaushik; Chaudhuri, Himadri Roy

doi:10.1016/j.jretconser.2015.08.007

Cited by 9 publications

(11 citation statements)

References 59 publications

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“…Firms face ever-increasing competition at the local and international level in sustainably conducting business at a profit (Cardinali & Bellini, 2014;Kuo 2013;Fornari, Fornari, Grandi, & Menegatti, 2016). Within this dynamic and competitive environment, non-price factors such as after sales service, free gifts are equally if not more important than price factors, irrespective of whether the environment in question exists in a developed or developing countries, firms may struggle in operating business smoothly (Kumar et al, 2017;Murali, Pugazhendhi, & Muralidharan, 2016;Sarkar, Kundu, & Chaudhuri, 2016). Many people have had the real life experience of getting a different quality of service from two retail stores, although they may be adjacent to each other.…”

Section: Introductionmentioning

confidence: 99%

Examining price and service competition among retailers in a supply chain under potential demand disruption

Ali

Rahman

Tumpa

et al. 2018

Journal of Retailing and Consumer Services

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Supply chain disruptions management has attracted significant attention among researchers and practitioners. The paper aims to examine the effect of potential market demand disruptions on price and service level for competing retailers. To investigate the effect of potential demand disruptions, we consider both a centralized and a decentralized supply chain structure. To analyze the decentralized supply chain, the Manufacturing Stackelberg (MS) game theoretical approach was undertaken. The analytical results were tested using several numerical analyses. It was shown that price and service level investment decisions are significantly influenced by demand disruptions to retail markets. For example, decentralized decision makers tend to lower wholesale and retail prices under potential demand disruptions, whereas a proactive retailer needs to increase service level with an increased level of possible disruptions. This research may aid managers to analyze disruptions prone market and to make appropriate decision for price and service level. The manufacturer or the retailers will also be able to better determine when to close a market based on the proposed analysis by considering anticipated disruptions. The benefits and usefulness of the proposed approach are explained through a real-life case adopted from a toy supply chain in Bangladesh.

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Section: Introductionmentioning

confidence: 99%

Examining price and service competition among retailers in a supply chain under potential demand disruption

Ali

Rahman

Tumpa

et al. 2018

Journal of Retailing and Consumer Services

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“…The traditional informal market of rural consists of wetmarket vendors, push-carts, and mom-and-pop shops. The rural retailer fits into these category [13], [14], [8].…”

Section: 2mentioning

confidence: 99%

“…Reference [15] called such small retailers as 'subsistence merchants'. The marginal commercial standing of rural retailer is also highlighted as they were characterized as under-capitalized, one person performing all the major retail duties, having low magnitude of revenue, operating on a stand-alone shop and who's fundamental business goals are survival-based [16], [8].…”

Section: 2mentioning

confidence: 99%

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A Study on Rural Retailer and Consumer Decision Making - A Literature Review

Nuzhat

Habib

2023

IJSCM

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The aim of this study is to explore the role of rural retailers and examine how they influence rural consumer’s purchase behaviour. Also, how as a part of unorganized retailing, the rural retailer represents his unique characteristics was investigated. The parameters of their merchandising, their advantages of social capital, vulnerability and drawbacks of rural retailer’s remoteness was revisited too. This article took a consolidative literature review method where secondary information and data were collected. Numerous journals, research article, publications written on rural retailers were collected, analysed and evaluated. Renowned database and search engines like Google scholar, Elsevier, Emerald, and JSTOR were reviewed for collecting relevant journal articles and research papers. This study later presented a synthesized discussion on how as a vital link of the urban to rural supply chain, rural retailers act as a ‘lifeline’ of daily necessities. The realities that contributes to their success and failures are discussed as well. Subsequently, as the rural retailers have a very important role to play in the developing economy, the unmistakable need of further, in-depth research on them became very evident.

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“…Today predicting the consumer behavior can reflect the consumer's tendency to buying a product or receiving a special service in the future (Sarkar & Chaudhuri, 2016). In other words, developing the purchase behavior of consumers means higher purchase probability.…”

Section: Introductionmentioning

confidence: 99%

Presenting a Prediction Model for Consumer Purchase Behavior with Emphasis on Brand Perception of Shahrvand Store

Ahmadi

Gholipoursoleimani

Delafroz

et al. 2021

Iranian Journal of Educational Sociology

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Purpose: the present research was designed and implemented with the aim of presenting a prediction model for consumer purchase behavior with emphasis on brand perception of Shahrvand store. Methodology: in order to achieve the research objectives, qualitative and exploratory grounded theory approach was used. The sample required for investigating the research questions was obtained through theoretical sampling method. The required data were collected through profound and semi-structured interviews until theoretical saturation. Overall, 10 interviews were performed with the experts of marketing and industrial management, general psychology, the representatives and staff of chain stores. For data analysis, Strauss and Corbin methodical approach was used by going through three stages of open, axial, and selective coding. Eventually the paradigmatic model of the research was presented. Findings: at the end of the data analysis, 94 concepts were identified as 19 items and six main classes. The results indicated that perceived satisfaction with the brand, brand communication, and enjoyable motives were introduced as excellent and effective conditions on development of the axial dimension of consumer status, grantmaking based on behavior, perception, and expectations of consumers about services. They lead to repeated purchase behavior, brand dependence, and brand loyalty through perceived strategies, perceived after sale services, and perceived value creation for consumer. Conclusion: based on the findings, stores, relation-oriented marketing, and internal branding of the store were identified as the contextual conditions, and perception of environmental factors plus consumers' perceived experience as confounding conditions.

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Constructing a conceptual model of purchase behaviour of village shopkeepers – a study of small rural retailers in Eastern India

Cited by 9 publications

References 59 publications

Examining price and service competition among retailers in a supply chain under potential demand disruption

Examining price and service competition among retailers in a supply chain under potential demand disruption

A Study on Rural Retailer and Consumer Decision Making - A Literature Review

Presenting a Prediction Model for Consumer Purchase Behavior with Emphasis on Brand Perception of Shahrvand Store

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