Construal of Social Relationships in Online Consumer Reviews

Kaleta, Jeffrey P.; Aasheim, Cheryl L.

doi:10.1080/08874417.2022.2054479

Cited by 6 publications

(2 citation statements)

References 29 publications

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“…Determining the circumstances under which an entity can influence buyers' decision‐making will significantly benefit businesses. Future research may build upon trust, trust transfer, interpersonal relationships, and homophily literature to extract strategies that may help alleviate undesirable consumer states (Dinulescu et al, 2021; Kaleta & Aasheim, 2022) and significantly drive social commerce activities. Consumers engage in conscious thought and evaluation in multiple sources and contexts of information‐seeking and decision‐making.…”

Section: Future Research Agendamentioning

confidence: 99%

The Dimensions and Roles of Online Content in Social Commerce: A Systematic Literature Review and Future Research Agenda

Singh,

Pandey

2023

Int J Consumer Studies

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Due to the increasing ubiquity and acceptance of online shopping, social commerce research has attracted the attention of many scholars, leading to an exponential growth of the literature within a short span of a few years. Among the numerous investigations in the field, research relating to online content is warranted owing to the rapid evolution of content and its importance in the shopping arena. This study systematically reviews the literature on various dimensions of content and how these dimensions influence customer‐level outcomes in social commerce. The study adopts a framework‐based approach and organizes 169 content‐focused research articles. The framework proposes three content dimensions—format, source, and platform, and four outcome categories based on transactionality and favorability of outcomes. The findings reveal an evolution of content dimensions and consumer behavior outcomes. Additionally, identified gaps and future research directions have been discussed.

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Section: Future Research Agendamentioning

confidence: 99%

The Dimensions and Roles of Online Content in Social Commerce: A Systematic Literature Review and Future Research Agenda

Singh,

Pandey

2023

Int J Consumer Studies

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“…In parallel, numerous studies have examined how OCR-related factors such as volume and product rating scores (i.e., an average rating given to a product; Hoffart et al, 2019) affect the utilization of OCR. The literature also highlights OCR as an important predictor of consumer behaviour, including information adoption decisions, purchase intentions, and sales (e.g., Chevalier and Mayzlin, 2006;Chintagunta, Gopinath, and Venkataraman, 2010;Hofmann, Clement, Völckner, and Hennig-Thurau, 2017;Kaleta and Aasheim, 2022;Lee and Choeh, 2020;Li, Wu, and Mai, 2019).…”

Section: Literature Reviewmentioning

confidence: 99%

How does the construal level affect consumers’ intention to adopt product ratings and individual reviews?

Cesmeci

Burnaz

2022

bmij

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The study aims to examine how and why consumers’ intention to adopt aggregate review metrics (ARM) (e.g., product ratings) versus individual reviews (IR) (e.g., specific review texts) in an online shopping setting is differentially affected when both types of cues are salient. First, we provide a novel conceptualization of ARM as a “base rate cue” consisting of abstract, aggregated, category-level, and pallid elements; likewise, IR as a “case information cue” consisting of concrete, characteristi, and vivid elements. Construal level theory constitutes the theoretical foundation of this study. The research includes two major studies. First, a list of elements that influence the relative importance of the cue types (i.e., ARM vs IR) on consumer decision-making is compiled using in-depth interviews. Then, a pilot and an experimental study are designed to test our hypothesis. Findings prove that consumers’ intention to adopt IR (ARM) is increased (decreased) when they are in a concrete mind-set. Likewise, consumers’ intention to adopt the ARM (IR) is increased (decreased) when they are in the abstract mind-set. The results contribute to the existing literature on electronic word of mouth (eWOM) and construal level theory, as well as provide novel insights for managers as to the prioritization of cue types in line with the mental construal of consumers.

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No browsing, no donating: the impact of title and forwarder on browsing intention of online charity fundraising

Chen

Niu²,

Zheng³

2023

Int Rev Public Nonprofit Mark

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Construal of Social Relationships in Online Consumer Reviews

Cited by 6 publications

References 29 publications

The Dimensions and Roles of Online Content in Social Commerce: A Systematic Literature Review and Future Research Agenda

The Dimensions and Roles of Online Content in Social Commerce: A Systematic Literature Review and Future Research Agenda

How does the construal level affect consumers’ intention to adopt product ratings and individual reviews?

No browsing, no donating: the impact of title and forwarder on browsing intention of online charity fundraising

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