“…Novelty seeking is not only one of the fundamental propensities of human beings (Fantz, 1964) but also a critical value that is pursued in art (Martindale, 1990;Hekkert and van Wieringen, 1996). Novelty is essential to understanding aesthetic preferences in the field of empirical aesthetics (Berlyne, 1950(Berlyne, , 1970Menninghaus et al, 2019), along with various perceptual (e.g., complexity, symmetry, golden ratio), emotional (e.g., pleasure, empathy, awe), and cognitive (e.g., knowledge, expertise, context) attributes that influence preference decisions (Imamoglu, 2000;Leder et al, 2004;Chatterjee and Vartanian, 2014;Chassy et al, 2015;Street et al, 2016;Jacobsen and Beudt, 2017;Tiihonen et al, 2017).…”