“…Business schools are asked to make a deep reflection to rediscover and reaffirm their role and relevance in society, taking a step further than simply reviewing their programs ( Khurana and Nohria, 2008 ; Laasch et al., 2020 ; Martell Sotomayor, 2008 ; Martell Sotomayor and Castiñeira, 2010 ; Rayment and Smith, 2013 ; Starkey and Tempest, 2009 ; Waddock and Lozano, 2013 ; Wigmore-Álvarez et al., 2020 ), acknowledging and encouraging reflection on values ( Huehn, 2016 ). Business schools have to generate useful knowledge for business management ( Adler and Harzing, 2009 ; Irwin et al., 2011 ) and, in addition, educate future professionals to practice their job always with the aim of impacting positively the society ( Irwin et al., 2011 ), thanks to their critical thought and capability to inquiry about organizations and management priorities, and advancing the general public interest ( Mintzberg and Gosling, 2002 ).…”