Conspicuous Consumption: A Literature Review

Abstract

States that status and prestige considerations play a significant part in shopping preferences for products, which, although they appear to have a direct utility, serve only as a means of displaying wealth and purchasing power. Examines the literature on the subject, looking at the conspicuous customer, for whom the cost of a purchase is only of real significance and not the product. Suggests, from the literature, that consumer behaviour and demand for status goods and services needs further investigation.

<b>Postmodern Çağda Müslüman Tüketicilerin Gösterişçi Tüketim Davranışları Üzerine Mukayeseli Bir Çalışma</b> / <i>A Comparative Study on Conspicuous Consumption Behavior of muslim Consumers in the Postmodern Era</i>

“…Yazarlar benlik kuramı ile tüketici davranışları arasındaki sistematik ilişkiyi bu çerçevede ele almış ve olası 7 durumdan söz etmişlerdir (Grubb ve Grathwohl, 1967: 25-26 (Memushi, 2013: 251). Bunun en önemli sebeplerinden biri hiç kuşkusuz ürünlerin sahip oldukları fonksiyonel faydadan çok, zenginlik göstergesi ve satın alma gücünün işareti olarak kullanılmaya başlamış olmasıdır (Mason, 1984). Bu gösterge ve işaret sisteminin bir sonucu olarak tüketim artık insanların kim oldukları ve kim olmak istediklerini ifade etmek için kullandığı en önemli araçlardan biri haline gelmiş, bireylerin kimlik duygusunu çevreleyen olgularla iç içe geçmiş durumdadır.…”

Luxury Brand Exclusivity Strategies – An Illustration of a Cultural Collaboration

“…The phenomenon of non-functional demand has been recognised by sociologists as well as economists (see for example Veblen, 1899, Mason, 1984 and there is ample evidence that individuals are prepared to sacrifice consumption of supposedly 'basic needs' in order to maintain social status. The view of a consumer as economic and that of a luxury consumer are on opposite sides of the spectrum.…”

‘Non-utilitarian’ Shopping: Young Female Fashion Consumers' Emotional Motives and Experiences

“…Woodruffe (1997) defined it as: 'Compensatory consumption is engaged in when an individual feels a need, lack or desire which they cannot satisfy with a primary fulfillment so they seek and use an altemative means of fulfillment in its place.' Researchers have identified compensatory consumption with other areas of consumer research: for example addictive consumption (Elliot, 1994), compulsive buying (O'Guinn and Faber, 1989), conspicuous consumption (Mason, 1984), self-gift-giving (Mick and DeMoss, 1990) and consumption as mood repair (Cohen and Areni, 1990;Gardner, 1985).…”