Positive effects of benevolence and prosocial behavior on mental and physical health have been well documented in psychological literature. Within this empirical framework, the present study explores the relationship between cultural norms and emotional health based on cognitive data collected in Sweden (2008Á 2009, n 0128). Ethnographic data suggest that socialization of appropriate cultural conduct (i.e., achieving competence in normative culture and acquiring corresponding cultural models) generally precludes successful recruitment of social support and does not stimulate growth of social networks in Sweden. The results of the present study indicate that individual endorsement of several normative dimensions was associated with measures of negative psychological attitudes (e.g., distrust, indifference, perfectionism and insecurity) in the Swedish sample. Neither individual cultural competence nor informants endorsement of Swedish normative dimensions were found to affect subjective wellbeing in the data, but lower scores on the first normative factor predicted higher likelihood of forming negative mental habits, as did male gender. Implications for studying the effects of norm internalization on psychological life are discussed.The neural networks of the brain that control cognition, emotion, and behavior are structured through the brain's interaction with its environment, including internalization of cultural schemas. (Castillo, 1997, p. 39)