2006
DOI: 10.1037/0003-066x.61.1.56
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Consequential validity of the Implicit Association Test: Comment on Blanton and Jaccard (2006).

Abstract: Numeric values of psychological measures often have an arbitrary character before research has grounded their meanings, thereby providing what S. J. Messick (1995) called consequential validity (part of which H. Blanton and J. Jaccard, 2006, this issue, now identify as metric meaningfulness). Some measures are predisposed by their design to acquire meanings easily, an example being the sensitivity measure of signal detection theory. Others are less well prepared, illustrated by most self-report measures of sel… Show more

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Cited by 109 publications
(62 citation statements)
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“…Blanton and Jaccard (2006) have argued that the location of the IAT's zero point has not yet been firmly established, and so the meaning of absolute IAT scores is uncertain. On the other hand, Greenwald et al, (2006) provided evidence that the observed zero point corresponds to the true zero point in one context (preference for one presidential candidate over another). Accordingly, consistent with the literature (e.g., de Swanson et al, 2001), we interpret the negative IAT effect as reflecting a negative implicit attitude, with the caveat that future research should 1) identify the zero point in the current context (smoking), and 2) link absolute IAT scores to meaningful real world events, such as outcomes in smoking cessation.…”
Section: Discussionmentioning
confidence: 99%
“…Blanton and Jaccard (2006) have argued that the location of the IAT's zero point has not yet been firmly established, and so the meaning of absolute IAT scores is uncertain. On the other hand, Greenwald et al, (2006) provided evidence that the observed zero point corresponds to the true zero point in one context (preference for one presidential candidate over another). Accordingly, consistent with the literature (e.g., de Swanson et al, 2001), we interpret the negative IAT effect as reflecting a negative implicit attitude, with the caveat that future research should 1) identify the zero point in the current context (smoking), and 2) link absolute IAT scores to meaningful real world events, such as outcomes in smoking cessation.…”
Section: Discussionmentioning
confidence: 99%
“…The IAT is a reliable and valid measure of implicit attitudes (Greenwald et al 2006;Nosek et al 2005) and has been used with children (Baron and Banaji 2006). The IAT is a double discrimination task in which participants are asked to assign single stimuli as fast as possible to a given pair of target categories and attribute categories using two response keys.…”
Section: Methodsmentioning
confidence: 99%
“…For instance, even if racial attitudes are a direct cause of scores on a racial IAT, it is not certain that a zero score on the racial IAT means that the person likes Black and White individuals to the same extent. Because of this fact, the IAT effect shown by a particular individual can be interpreted only by comparing it with the IAT effects of other persons (e.g., Person A has more positive attitudes toward White persons or less positive attitudes toward Black persons than does Person B; but see Greenwald, Nosek, & Sriram, 2006, for a critique of Blanton & Jaccard, 2006).…”
Section: Iat Effects the What Criterion: What Attributes Cause Variatmentioning
confidence: 99%