Consecutive Interpreting: From Language to Communication

Multimodal Semiosis In Mass Media: Several Remarks On Methodology

“…The proper examples are communicating a press release in one of journalistic news genres, editorial rewriting of a text when preparing it for publishing or translation of a foreign language journalistic text for a national media. This type of transduction embraces two kinds of semiotic changes that Jacobson marked as intralinguistic and interlinguistic types of translation (Kozin, 2018). In the semiotic perspective, the changes occur in the same semiotic systemthe natural verbal language but provided by different semiotic means (PR and journalistic genres, styles and text types).…”