Connecting consumers to producers to foster sustainable consumption in international coffee supply – a marketing intervention study

Weber, Hanna; Loschelder, David D.; Lang, Daniel J.; Wiek, Arnim

doi:10.1080/0267257x.2021.1897650

Cited by 22 publications

(10 citation statements)

References 52 publications

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“…This single-case exemplar of Folgers 1850 coffee reveals that for ecologically embedded CE as part of the supply chain, there needs to be a consideration of the relationships among supply chain actors and the environment (both natural and business). Relationships are supported both by financial considerations (economic sustainability) through the sharing of benefits among all supply chain actors [49] and for sustainable consumption behaviour through the creation of connections between consumers and producers [101]. Blockchain enabled these relationships, but the single-case exemplar demonstrates that blockchain has not been utilized to its fullest potential.…”

Section: Discussionmentioning

confidence: 99%

Blockchain for Ecologically Embedded Coffee Supply Chains

et al. 2022

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Background: This research aims to identify how blockchain technology could support the ecological embeddedness of the coffee supply chain. Ecological embeddedness is a subset of the circular economy (CE) that demands legitimacy through design changes to product, production and/or packaging for benefits to economic actors and the environment. This is in contrast with legitimacy as a public relations exercise. Blockchain is a digital transformation technology that is not fully conceptualized with respect to supply chain implementation and the related strategy formulation, particularly in the context of sustainability. Furthermore, the integration of consumers into the CE remains not well understood or researched, with the main focus of CE being the cycling of resources. Methods: This research employs a qualitative case study methodology of the first coffee business in the USA to use blockchain technology as an exemplar. Gap analysis is then applied to identify how blockchain could be used to advance from the current state to a more sustainable one. Results: Findings indicate that the implementation of blockchain is not ecologically embedded in the example studied. Conclusions: The extension of blockchain technology to consider the by-products of production and valorizable waste throughout the supply chain as assets would support ecologically embedded CE for coffee.

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Section: Discussionmentioning

confidence: 99%

Blockchain for Ecologically Embedded Coffee Supply Chains

et al. 2022

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“…The government should implement more favorable policies and pick international logistics service providers with a stronger commitment to sustainability for settlement in local export parks. Second, government agencies should construct bridges to promote information transparency throughout the supply chain and enhance cooperation between export suppliers from developing nations and international logistics service providers (Weber et al, 2021). The government should also assist suppliers in identifying the requirements they must achieve in order to be approved as potential long-term partners by international logistics service providers, and promote knowledge sharing across the supply chain in order to address sustainability concerns.…”

Section: Policy Implicationsmentioning

confidence: 99%

“…Sustainability as a differentiated approach enables supply chain internal companies to remain competitive in the current business climate (Magazzino et al, 2022;Sun et al, 2022). Despite the growing interest of businesses in sustainable practices, multinational agri-food cold chains still face challenges in protecting the global environment (Weber et al, 2021). In fact, agri-food systems are relevant to all Sustainable Development Goals (SDGs), which makes their transition to holistic sustainability (ecological, economic, and social) imperative (Tochtrop et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

Exploring the role of sustainable logistics service providers in multinational supply chain cooperation: An integrated theory-based perspective

Fang²,

Pang³

et al. 2022

Front. Environ. Sci.

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In recent years, suppliers’ sustainability has been the primary source of conflict in multinational supply chains. How suppliers from developing nations may accomplish sustainable development and competitive advantage goals has become a tough issue inside the multinational supply chain, particularly in the agri-food cold chain. Using an integrated theory-based perspective, this paper analyzes how sustainable logistics service providers’ supply chain cooperation (MSCC) might drive the sustainable transformation of suppliers in developing nations. Between 1 June 2020 and 15 January 2021, we gathered feedback from 215 Chinese vendors and analyzed and discussed possible models using structural equation modeling. This study demonstrates that the sustainable practices of logistics service providers are the foundation for influencing the collaboration of suppliers in developing nations with regard to sustainability. In addition, the five-stage transnational supply chain cooperation based on the theory of innovation diffusion is an efficient strategy for ensuring the sustainable development of suppliers in developing nations. This paper examines the theoretical framework at the forefront of multinational supply chain sustainability development. This presents the most recent experience and policy application for suppliers from emerging nations to acquire a competitive advantage.

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“…Therefore, marketing that connects consumers through experience to a brand (Schmitt, 1999;Brakus et al, 2009) or places (Iaia et al, 2016), i.e., existential marketing, offers a promising approach to foster sustainable consumption behavior (Dettori, 2019;Eiseman & Jonsson, 2019). Researchers H. Weber, D. Lang, D. Wiek, and A. Loschelder (2021) indicated that experiential marketing tools, to varying degrees, indeed create connections from consumers to producers, thereby fostering sustainable consumption behavior. The findings can inform international food supply marketing efforts aimed at stimulating sustainable consumption.…”

Section: Social and Sustainable Marketing To Promote Socially Respons...mentioning

confidence: 99%

Consumer Behavior Research in the Marketing Field in the Last Five Years: Literature Review

Gravite-Lapere

2022

SCMJ

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Introduction. In recent years, research about consumer behavior has not lost its relevance in the face of increased competition and global economic change. In the marketing field specialists are also constantly looking for new solutions that scientists are researching in consumer behavior and vice versa. Modern research on consumer behavior in the market has been conducted mainly by scientists in the USA, Germany and the United Kingdom. It should be noted that a large part of the research is based on the study of psychological and social aspects of consumer behavior, but less on the modeling and prediction of consumer behavior. Purpose and methods. The aim of this study is to investigate the effects of marketing on consumer behavior, including special attention to different age groups if they have been studied over the last five years and to answer the question – what is the role of marketing in customer behavior? To address the research question, the author conducted a systematic review of the literature following the rules proposed by David Denyer and David Tranfield. The process of the systematic literature review followed in this study aims to identify the relevant literature related to consumer behavior in relation to marketing and select and synthesize the themes with respect to the research question in a transparent, complete and rigorous manner. Results. Over the last five years, from 2018 to the beginning of 2022, research on consumer behavior in relation to different marketing directions has been studied extensively and in different countries. Marketing provides opportunities not only to learn about consumers, but also to tailor activities to appeal to new and existing products. Research has shown that green marketing seeks to change consumer behavior to make it more sustainable. Conclusions. Researchers' studies on consumer behavior is becoming more relevant. The role of marketing in consumer behavior is important regardless of the industry, country and customer age.

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Connecting consumers to producers to foster sustainable consumption in international coffee supply – a marketing intervention study

Cited by 22 publications

References 52 publications

Blockchain for Ecologically Embedded Coffee Supply Chains

Blockchain for Ecologically Embedded Coffee Supply Chains

Exploring the role of sustainable logistics service providers in multinational supply chain cooperation: An integrated theory-based perspective

Consumer Behavior Research in the Marketing Field in the Last Five Years: Literature Review

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