Conjoint analysis for intellectual property education

Mok, Min Seok; Sohn, So Young; Ju, Yong Han

doi:10.1016/j.wpi.2009.07.004

Cited by 23 publications

(15 citation statements)

References 18 publications

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“…Sohn and Ju (2010) used conjoint analysis to weigh components of college entrance examinations to effectively recruit science-oriented high school students. Mok et al (2010) applied conjoint analysis to the design of standard programs for intellectual property education in universities, private, and public institutions. Kim et al (2009a, b) utilized conjoint analysis to determine the optimal design of a luxury brand outlet mall.…”

Section: Proposed Conjoint Analysismentioning

confidence: 99%

Conjoint analysis of R&D contract agreements for industry-funded university research

Sohn

Lee

2011

J Technol Transf

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Since the late nineteenth century, universities have been regarded as useful sources of technological development to stimulate economic activity. Therefore, many governments have encouraged research collaborations between universities and industries. A consequence of such collaboration in Korea, however, is that university researchers have difficulty claiming ownership of their technological developments. Typical contracts used in academia in Korea have biased benefits for industries. Research and development contract agreements that decrease negotiation efforts between the sectors of academia and industry are essential to increase the efficiency of industry-academia collaborations. In order to determine an optimal contract design, we use conjoint analysis of four attributes, including policies of ownership and compensation, indemnity responsibility, patent application and maintenance fees, and publication restrictions. The resulting preferences take into account the perspectives of both industry and academia. We expect our approach to contribute to increasingly healthy collaborations between industry and academia, which in turn will benefit industrial competition as well as the Korean economy.

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Section: Proposed Conjoint Analysismentioning

confidence: 99%

Conjoint analysis of R&D contract agreements for industry-funded university research

Sohn

Lee

2011

J Technol Transf

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“…One way to measure preferences among customers is the utilization of conjoint analysis [16][17][18][19]. This tool is widely used in marketing and consumer research [20][21][22]. Conjoint analysis has been utilized in different aspects of measuring preference such as food [23][24][25], urban planning and designs [17,26,27], and even in physical activities [28].…”

Section: Introductionmentioning

confidence: 99%

Gym-Goers Preference Analysis of Fitness Centers during the COVID-19 Pandemic: A Conjoint Analysis Approach for Business Sustainability

et al. 2021

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The COVID-19 pandemic has had a great impact on the fitness centers industry. The purpose of this study is to analyze the preference of gym-goers on fitness centers in the Philippines during the COVID-19 pandemic by utilizing a conjoint analysis approach. One thousand gym-goers voluntarily participated in this study and answered 22 queries created from the orthogonal design. The results indicated that Price was the highest attribute considered (21.59%), followed by Ventilation (17.56%), Service (16.59%), Trainer (14.63%), Payment Method (11.95%), Operating Hours (8.90%), and Login (8.70%). The results also indicated that comfort, security, and fitness center services were the main aspects that gym-goers would consider as their main preference. The study highlighted how gym-goers are sensitive to the price set by the fitness centers. Moreover, due to the COVID-19 pandemic, ventilation and size are considered highly important attributes among gym-goers. Comfort, safety, and security are the main consideration to have sustainable fitness centers during and even after the COVID-19 pandemic. The outcome of this study may benefit fitness centers and increase their business market by considering the preference of customers. Finally, the result of this study can be utilized by fitness centers to promote a generalized fitness center for gym-goers of different generations, statuses, and even socioeconomic status during and even after the COVID-19 pandemic.

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“…Mok et al (2010) designed guidelines for IP education from the perspective of the researchers and employees in university, private and public institution researchers. This study showed not only the relative importance of the attributes related to IP education but also the vital conditions of the education.…”

Section: Literature Reviewmentioning

confidence: 99%

Factors impacting patent applications in European countries

Ćudić

2021

Regional Science Policy & Practice

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The paper investigates the gap in the number of patent applications by European countries in the period 2010–2018. During the observed period, World Intellectual Property Organization (WIPO) received an average of 1.9 applications per million inhabitants per year from the countries of the Western Balkans (WB‐5), which is as much as 98% less than the average for the whole of Europe. The purpose of the paper is to create a model for increasing the number of patent applications in developing countries, which should lead to a higher number of granted patents. The author analyses variables that have an impact on the number of the patent applications (functional literacy, human development index, university/industry research collaboration, and gross domestic spending on R&D) in the developed (EU‐28) and developing (WB‐5) countries. The WB‐5 firms, especially small and medium enterprises (SMEs), do not use of the opportunities offered by intellectual property (IP) protection. They find the system too costly, complex, and difficult to manage. Based on the results of statistical analyses and conclusions from recent literature that tackles the usage of IP, the author builds a model for increasing the number of patent applications among European SMEs that is based on the support of international business support organizations (BSOs). Moreover, the author recognizes the positive impact of international IP support programmes (such as EU IPR Helpdesk ambassador scheme) on the work of local BSOs that deal with IP rights.

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Conjoint analysis for intellectual property education

Cited by 23 publications

References 18 publications

Conjoint analysis of R&D contract agreements for industry-funded university research

Conjoint analysis of R&D contract agreements for industry-funded university research

Gym-Goers Preference Analysis of Fitness Centers during the COVID-19 Pandemic: A Conjoint Analysis Approach for Business Sustainability

Factors impacting patent applications in European countries

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