“…To provide an answer to this question, we should start from considering how platform businesses differ from traditional ones, and then check if the principles of commitment still apply. Van Alstyne et al (2016), for example, have argued the main differences are three: the shift in the focus from controlling resources to orchestrating resources that are 'owned' by the community, the shift from optimizing internal processes to facilitating external interactions, and the shift from increasing customer value to maximizing ecosystem value. These differences might undermine the value of commitment as described by Ghemawat (1991).…”