Confronting Prejudice

Logan, Janette; Kershaw, Sheila; Karban, Kate; Mills, Sue; Trotter, Joy; Sinclair, Margo

doi:10.4324/9781315259642

Cited by 3 publications

(4 citation statements)

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“…Nevertheless, some experts claimed that nowadays some individuals do not pay serious attention toward few SNSs because of age factor and education-level (Jha & Ye, 2016). Likewise, our findings regarding SAs are related to the previous studies where researchers suggested a positive influence of distinct SAs for distinct business objectives (Hew et al, 2015; Logan et al, 2017; Thelwall & Vis, 2017; Zhu et al, 2011).…”

Section: Discussionsupporting

confidence: 88%

“…Second, in order to explore the influence of SAs, six renowned applications were used, that is, Twitter, WhatsApp, WeChat, Facebook Messenger, Snapchat and Instagram as adopted from distinct previous studies (e.g., M. Bulearca & Bulearca, 2010; Lien & Cao, 2014; Logan et al, 2017). Third, SNSs were measured using seven most popular sites, that is, LinkedIn, Facebook, Tumblr, YouTube, Twitter, Weibo and Pinterest as adopted from previous studies (Howard et al, 2014; Naikwade & Sippy, 2014; Tiago & Verassimo, 2014).…”

Section: Methodsmentioning

confidence: 99%

Section: Review Of Literaturementioning

confidence: 99%

“…SAs are also accepted as mobile social networking applications based on distinct apps, for example, WhatsApp, Instagram, Tumblr, WeChat, Snapchat, Pinterest, Myspace and Orkut (Logan, Kershaw, Karban, Mills, Trotter, & Sinclair, 2017; Mukherjee & Banerjee, 2017; Thelwall & Vis, 2017). There are numerous remainder applications such as business, entertainment, informational, assistance and SAs (Logan et al, 2017; Zhu, Yang, Wu, & Wei, 2011). Since mobile devices are broadly admitted among individuals, as nearly 9 billion individuals are handling across the globe (Statista, 2017), the use of SAs is one of the essential trends among individuals; consequently, such extensive usage raises opportunities for diverse businesses to communicate product or service information using such evolving platforms.…”

Section: Review Of Literaturementioning

confidence: 99%

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Understanding the Impact of Social Apps and Social Network Sites on Consumer’s Online Purchase Intention

Waheed

Farrukh

Zameer

et al. 2019

Global Business Review

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This study explores the relationships of social apps (SA) and social network sites (SNSs) on online purchase intention with moderating effect of gender (GD) and education (ED). Data were gathered using the random distribution of the questionnaires among 2,000 (n = 2000) online shoppers in Pakistan. Structural equation modeling (SEM) was applied using Smart-PLS. The current study revealed the positive associations of SAs (e.g., Twitter, WhatsApp, WeChat, Facebook Messenger, Snapchat and Instagram) and SNSs (e.g., LinkedIn, Facebook, Tumblr, YouTube, Twitter, Weibo and Pinterest). The findings further affirmed the insignificant impact of GD and ED where such factors were treated as the moderators. This study attempts to explore insights on how strategic management, policymakers and practitioners can utilize such thriving digital platforms in order to reach the customers and attaining their utmost attention. Despite, several theoretical and managerial implications are suggested along with future research opportunities for academicians and professionals across the nations.

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Section: Discussionsupporting

confidence: 88%

Section: Methodsmentioning

confidence: 99%

Section: Review Of Literaturementioning

confidence: 99%

Section: Review Of Literaturementioning

confidence: 99%

See 2 more Smart Citations

Understanding the Impact of Social Apps and Social Network Sites on Consumer’s Online Purchase Intention

Waheed

Farrukh

Zameer

et al. 2019

Global Business Review

View full text Add to dashboard Cite

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Diseño y validación de una escala de actitudes hacia personas con orientación homosexual: estudio con estudiantes universitarios

Reyes

Sierra

Munévar

2020

RIP

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OBJETIVO: Diseñar y validar una prueba psicométrica para la medición de actitudes de jóvenes universitarios colombianos hacia la homosexualidad. MÉTODO: Se llevó a cabo una revisión teórica para conformar los componentes de la escala, se elaboró la tabla de especificaciones y luego la construcción de los reactivos. Posteriormente. se realizó un proceso de validación de contenido por jueces expertos, se hicieron los ajustes correspondientes y se realizó la aplicación inicial con 200 participantes, obteniendo los análisis factoriales exploratorios y los análisis de confiabilidad, y luego la segunda aplicación a 179 estudiantes para obtener el análisis factorial confirmatorio. RESULTADOS: se obtuvo una escala con 18 ítems agrupados en cuatro factores que explican el 56,2% de la varianza total acumulada, con un modelo factorial que presenta adecuados índices de bondad de ajuste, un alfa de Cronbach de 0,926. DISCUSIÓN: se obtuvo una escala válida, confiable y consistente para evaluar las actitudes de estudiantes universitarios hacia la homosexualidad.

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Queer McGill

Ryan

Brotman

2020

Service social

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Confronting Prejudice

Cited by 3 publications

References 0 publications

Understanding the Impact of Social Apps and Social Network Sites on Consumer’s Online Purchase Intention

Understanding the Impact of Social Apps and Social Network Sites on Consumer’s Online Purchase Intention

Diseño y validación de una escala de actitudes hacia personas con orientación homosexual: estudio con estudiantes universitarios

Queer McGill

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