“…Banking can be considered an intensive information activity based on communication and information technologies for the purpose of gaining, processing and distributing in-formation to users involved (Keramati et al, 2012;Srinivasan, 2010;Sufian, 2010). Such technologies play an important role not only in the three stages of information (Smolander, 2010), but also in creating favorable conditions for banks to differentiate their products and services from their rivals (Yan et al, 2012). In order to be successful in a highly competitive banking market, it is required that banks innovate and update their products/services offered in an attempt to retain their demanding and discerning customers (Pham, 2010).…”