“…When a social structure, such as the family, has developed common beliefs with regard to these three forces, they can help to explain family behaviour, such as starting or selling a company. However, different individual preferences can result in disagreement on what is desirable behaviour, which in turn can result in conflicts among family members (Sorenson, 1999;McKee, Madden, Kellermanns & Eddleston, 2014). Although these conflicts can have negative effects and delay decisions, they also force the family to rethink decisions that can change intentions in the theory of planned behaviour.…”