“…There is a small body of research that documents knowledge-based reading failures ( Bostrom et al, 1994 ; Catlin et al, 2015 ; Ellen et al, 1998 ; Jungermann et al, 1988 ; Lokker et al, 2009 ; Ryan, 2011 ; Shone et al, 2011 ). The clearest demonstration is that by Ryan (2011) and Ryan and Costello-White (2015) . Their methodology involves a pretest–posttest assessment of truth ratings assigned to a set of 30 claims about the facts to be found on a facsimile aspirin label.…”