Configuring of Extero- and Interoceptive Senses in Actions on Food

Booth, D.A.

doi:10.1163/22134808-00002395

Cited by 7 publications

(4 citation statements)

References 58 publications

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“…In the part involved in tongue protrusions, some cells are inhibited by tasting sucrose and excited by taste of quinine (Roitman et al 2005). However, such isolated tastes, smells, and textures cannot elucidate the contextualised use of combinations of specific levels of gustatory, olfactory, tactile, auditory, and proprioceptive stimuli, let alone of equally crucial signals from the viscera and the visual field (Booth 2013b;.…”

Section: Open Peer Commentarymentioning

confidence: 99%

Neonatal imitation in context: Sensorimotor development in the perinatal period

Keven

Akins

2016

Behav Brain Sci

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Some individuals have a neurogenetic vulnerability to developing strong facilitation of ingestive movements by learned configurations of biosocial stimuli. Condemning food as addictive is mere polemic, ignoring the contextualised sensory control of the mastication of each mouthful. To beat obesity, the least fattening of widely recognised eating patterns need to be measured and supported. Main TextKeven and Akins use recent evidence on the development of respiratory and ingestive movements to criticise claims that mimicry of tongue protrusion plays a role in attachment to carers. This comment applies their criticisms to the notion that addiction to ingestion makes people unhealthily fat. Both sets of ideas are symptomatic of a syndrome of 'multisensory neglect' in research. Ignorance of the configured biological and societal stimuli to each mouthful of food or drink largely accounts for the continued failure to reduce the contribution of excess energy intake to obesity and the resulting disease, disability and distress.

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Section: Open Peer Commentarymentioning

confidence: 99%

Neonatal imitation in context: Sensorimotor development in the perinatal period

Keven

Akins

2016

Behav Brain Sci

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“…Sensory probes innovatively extend this focus to include also experiences captured through internal senses such as those involved in the ingestion and digestion of food. These refer to visceral experiences such as that of chewing, fullness or how digestion unfolds over time [8] which have been limitedly explored in interaction design. These allowed participants to gain access to important novel perspectives of their food experiences by slowing down, focusing, observing, and reflecting on them.…”

Section: Affordance Of Sensory Probes Formentioning

confidence: 99%

Sensory Probes: An Exploratory Design Research Method for Human-Food Interaction

Gayler

Sas

Kalnikaitė³

2021

Designing Interactive Systems Conference 2021

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Designing interactions with food holds potential for rich multisensory experiences but their pervasiveness can challenge our understanding of them. This paper presents the design and evaluation of Sensory probes, a novel, exploratory design research method aimed to sensitize participants towards their food experiences. We report on workshops with 8 participants for co-designing the probes, followed by iterative revision through two-week diary studies with 18 participants. Findings indicate strong engagement with the sensory probes and how they brought forward the bodily and sensory aspects of these experiences, alongside emotional and social ones. We highlight the design rationale for the sensory probes which has been both empirically-and theoretically-grounded, provide reflections on the value of these probes for enabling novel perspectives on food experiences, and on probes' ability to capture what we called sensory fragments of participants' experience reflecting distinct sensory aspects form both internal and external senses. CCS CONCEPTS• Human-centered computing → Interaction design; Interaction design process and methods; User centered design; Interaction design; Interaction design theory, concepts and paradigms.

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“…The key further questions are how the conceptual factors interact with the sensory factors also being processed, visually at the point of purchase, and across the senses during use (Booth, 2013).…”

Section: Conceptual-sensory Interactions In the Marketmentioning

confidence: 99%

Mind-reading versus neuromarketing: how does a product make an impact on the consumer?

Booth

Freeman

2014

Journal of Consumer Marketing

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Purpose -This research study illustrated the mapping of each consumer's mental processes in a market-relevant context. This paper shows how such maps deliver operational insights that cannot be gained by physical methods such as brain imaging.Design/methodology/approach -A marketed conceptual attribute and a sensed material characteristic of a popular product were varied across presentations in a common use. The relative acceptability of each proposition was rated together with analytical descriptors. The mental interaction that determined each consumer's preferences was calculated from the individual's performance at discriminating each viewed sample from a personal norm. These personal cognitive characteristics were aggregated into maps of demand in the market for subpanels who bought for the senses or for the attribute.Findings -Each of 18 hypothesised mental processes dominated acceptance in at least a few individuals among both sensory and conceptual purchasers. Consumers using their own descriptive vocabulary processed the factors in appeal of the product more centrally. The sensory and conceptual factors tested were most often processed separately but a minority of consumers treated them as identical. The personal ideal points used in the integration of information showed that consumers wished for extremes of the marketed concept that are technologically challenging or even impossible. None of this evidence could be obtained from brain imaging, casting in question its usefulness in marketing.Research limitations/implications -Panel mapping of multiple discriminations from a personal norm fills three major gaps in consumer marketing research. First, preference scores are related to major influences on choices and their cognitive interactions in the mind. Second, the calculations are completed on the individual's data and the cognitive parameters of each consumer's behaviour are aggregated --never the raw scores. Third, discrimination scaling puts marketed symbolic attributes and sensed material characteristics on the same footing, hence measuring their causal interactions for the first time.Practical implications -Neuromarketing is an unworkable proposition because brain imaging does not distinguish qualitative differences in behavior. Preference tests are operationally effective when designed and analysed to relate behavioral scores to major influences from market concepts and sensory qualities in interaction. The particular interactions measured in the reported study relate to the major market for healthy eating.Originality/value -This is the first study to measure mental interactions among determinants of preference, as well as including both a marketed concept and a sensed characteristic. Such an approach could be of great value to consumer marketing, both defensively and creatively.

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Configuring of Extero- and Interoceptive Senses in Actions on Food

Cited by 7 publications

References 58 publications

Neonatal imitation in context: Sensorimotor development in the perinatal period

Neonatal imitation in context: Sensorimotor development in the perinatal period

Sensory Probes: An Exploratory Design Research Method for Human-Food Interaction

Mind-reading versus neuromarketing: how does a product make an impact on the consumer?

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