2023
DOI: 10.1080/0144929x.2022.2163693
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Configuring augmented reality users: analysing YouTube commercials to understand industry expectations

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Cited by 5 publications
(1 citation statement)
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“…Nevertheless, it is important to point out the need to implement new technology in a way that takes into consideration the acceptance by users. Given that expectations about technology from stakeholders often diverge from the actual implementation results (Wortmeier 2023), understanding best practices to implement it in real world use cases is essential.…”
Section: User Experience Evaluationmentioning
confidence: 99%
“…Nevertheless, it is important to point out the need to implement new technology in a way that takes into consideration the acceptance by users. Given that expectations about technology from stakeholders often diverge from the actual implementation results (Wortmeier 2023), understanding best practices to implement it in real world use cases is essential.…”
Section: User Experience Evaluationmentioning
confidence: 99%