Configuration of last-mile distribution networks for an encroaching manufacturer
Nail Tahirov,
Najmaddin Akhundov,
Simon Emde
et al.
Abstract:The surge of e-commerce has revolutionized distribution channels, escalating from simple single-channel frameworks to complex multi-channel and omni-channel networks. In particular developments in information technology and rising customer expectations have popularized the transition from multi- to omni-channel distribution, where the classic brick-and-mortar stores can also be part of the omni-channel distribution strategy. This evolution poses intricate challenges for manufacturers, especially in the integra… Show more
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