Risk communication and risk perception are critical factors in disaster management. Governments at all levels play a part in communicating risk, whereas the perception of risk entails active roles by community participants, including potential and actual victims of disasters. This paper discusses these matters in relation to the floods in Brisbane, Australia, in 2011. The findings are based on interviews with representatives of households whose dwellings or business premises were fully or partially inundated by the waters. The research shows how important it is to recognise the problems of institutional fragmentation in terms of communication and the active engagement of recipients in understanding and interpreting flood risk information (especially for slow-onset riverine flooding, such as that suffered by Brisbane). Locally targeted information on risk is of vital importance in avoiding the misinterpretation of warning information in relation to environmental cues and in promoting adequate responses. The paper concludes with some recommendations.
Risk communication, risk perception, and warningRisk communication and risk perception are central to disaster planning and management, but, as will be shown, both are increasingly being recognised as complex phenomena. Most commonly, risk communication is seen as a process initiated by government or other official agencies, the purpose of which is to enable a community to respond appropriately, but actual perception of risk may lead to varying results, and in fact to results that are not intended (Wildavsky and Dake, 1990;Rahm and Reddick, 2011;Twigg, 2013). In the context of natural hazards, it is crucial that accurate and reliable information on risk is made available and conveyed to those who require it. Yet, it is also critical that the information is meaningful to and understood by those receiving it. The purpose of such risk communication is to help actors from civil society and the government to respond appropriately. Different actors understand hazard and disaster risk differently, and there may be considerable disparity between those explaining the risk and those for whom the explanation is intended, such as emergency planners, engineers, land developers, local governments, and residents (Green, Tunstall, and Fordham, 1991;Godber, 2005b). Hence, the communication of risk is considered to be 'a complex area of study and practice [. . .] where risk perception, attitude and behaviour can be attenuated or amplified by a range of cognitive, social, cultural and institutional factors' (Shepherd and van Vuuren, 2014, p. 471).Risk communication and risk perception can be better understood in the context of warning as an overarching field of activity and research. Warning is characterised by interrelated psychological and sociological dimensions and is described as a process that is produced by social organisation (Perry, 1979, p. 441; Dash and Gladwin,