“…More extensive research on conference motivations has been conducted within the business and tourism industry (e.g., Mair et al, 2018 ; Rogers & Davidson, 2015 ). Motivations reported there include opportunities for face-to-face meetings with colleagues (Layng, 2009 ), personal and professional development (Yoo & Chon, 2008 ), networking (Mair & Frew, 2018 ), collaboration (Hixson, 2012 ), learning and knowledge sharing (Rogers, 2013 ) and presenting one’s work (Venkatesh et al, 2000 ). More personal considerations include conference location (Yoo & Zhao, 2010 ), time, convenience, health, security and affordability (, 2010 ).…”