“…Much of the study of adventure tourism to date relates to notions of risk and danger (see Ewert, 1985;Ewert & Hollenhorst, 1989;Priest, 1990Priest, , 1992Hall, 1992), desire for challenge (see Ewert, 1985;Csikszentmihalyi & Selega, 1990;Rubens, 1999;Lewis, 2004), as the commodification of nature and wilderness (see Johnson & Edwards, 1994;Cloke & Perkins, 1998Palmer, 2002;Braun, 2006;Varley, 2006;Fletcher, 2014), and environmental and economic sustainability of adventure practices (see Fennell & Eagles, 1990;Swarbrooke, 2003;Costa & Chalip, 2005;Davidson & Stebbins, 2011).…”