2019
DOI: 10.15611/pn.2019.7.08
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Conditions of the development of electronic commerce in Poland

Abstract: The main aim of this article is to identify the contemporary determinants of the development of electronic commerce in Poland and state their influence on online businesses. In order to achieve this, descriptive statistics and statistical analysis, including comparative analysis, have been applied. On the basis of the examination, the contemporary growth factors (opportunities) in e-commerce such as m-commerce, Omnichannel commerce, Virtual Reality, and Augmented Reality can be characterised. The analysis also… Show more

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“…Augmented Reality technology makes it possible to present a given product in digital space, so consumers will be able to match their purchase preferences and complete the online transaction safely (Pieczarska, 2019). In addition, the breakthrough solution is Perovskite Electronic Shelf Label (PESL) which will help in the digital transformation of commerce.…”
Section: Examples Of Innovative Ict To Support E-commerce Processes I...mentioning
confidence: 99%
“…Augmented Reality technology makes it possible to present a given product in digital space, so consumers will be able to match their purchase preferences and complete the online transaction safely (Pieczarska, 2019). In addition, the breakthrough solution is Perovskite Electronic Shelf Label (PESL) which will help in the digital transformation of commerce.…”
Section: Examples Of Innovative Ict To Support E-commerce Processes I...mentioning
confidence: 99%